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Brief

To mark the launch of their new toothpaste, Colgate hosted an event at Tate Modern. To publicise and promote the new Colgate Total product, the brand was on the look-out for five micro-influencers to help them do it. 

Delivery

The new toothpaste focuses on whole mouth health and the brand were keen to utilise the hashtag #getmouthfit.

We identified five health and fitness influencers to attend the event including: Male fitness Instagrammer, Eddy Grim, Made in Chelsea’s Emily Blackwell, fitness freak Georgia Laddums and Personal Trainer Ellie Hoad as well as fashion blogger Healthy Twenties.

For the collaboration each influencer created an Instagram post identifying the key USPs of the product as well as several Instagram stories while at the Tate Modern event.

The results
colgate results