Top Parenting Influencers

emma-richardson
Senior Executive
Topic
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Social media is no longer a place for its users to simply share their favourite photos. Whilst this of course still plays a part in social media, it is also a tool. A tool in which users search to discover advice, tips and tricks for an array of topics – and this is no different for the world of parenting. 

Parenting comes with no manual, and the closest thing to that is social media, and more importantly, parenting influencers.  

Parenting influencers are renowned for sharing their personal experiences, recommendations and more importantly, support for new parents and families. 

Let’s take a look at nine parenting influencers that are taking the industry by storm! 

Vogue Williams 

Vogue is a renowned TV presenter, DJ, model and most importantly, a mum of three little ones. Mum to Theodore and Gigi, Vogue recently expanded her brood having gave birth to baby Otto just last month and uses Instagram to share the ups, downs and total joy that is motherhood. 

vogue williams with her child happy

Louise Thompson 

Up until six months ago, Louise’s online content focused predominantly on health and fitness, however after becoming a mum to Leo, she has combined her previous passion with a new one – motherhood. Documenting the reality of PTSD, life as a new parent as well as home renovations, it’s no surprise Louise is a popular parenting influencer. 

Louise holding light blue handbag and holding baby with a cheetah print baby carrier in front of a restaurant with Gazeebo

Someone’s Mum 

Mother, blogger and all-round parenting influencer, Someone’s Mum, also known as Danielle Duggins, is a mum of two. Regularly working with brands, Danielle also shares her experience of life with an autistic son and uses her platform to raise awareness and has created a positive and supportive community. 

Danielle sitting with her child on a sofa looking into a tablet with yellow cover.

Travel Mad Mum 

Mum of four, Karen Edwards, or as she is better known online, Travel Mad Mum works with brands to prove she is more than just a travel influencer, but a parenting one, too. Proving that parenthood shouldn’t restrict a life of adventure and travel, Karen has shared everything from backpacking, home-schooling and even moving abroad. 

Lee, her husband and her four children in a family photo in their living room.

Dad Download 

Capturing the endearing moments of life as a parent, Dad Download, also known as Lee, uses his social media platforms to aid his role as a parenting influencer. Sharing everything from pranks, honest truths and hilarious Instagram vs realities in the form of comedy sketches and videos, Lee is a parenting influencer to be reckoned with. 

Lee and his daughter sitting at a breakfast table with pancakes. the child is happy licking a spoon of Nutella and the dad is covered in flour and has had enough

Mummy Kim 

Combining her passions for parenting and lifestyle, Kim has amassed quite the following and regularly works with brands. Having documented her pregnancies and now life as a mum of three, Kim’s Instagram is filled with picture perfect snaps yet detailing everything from sleep deprivation to mama’s must-have products. 

kim carrying her daughter next to a cot posing in front of a mirror for a selfie

Jacqueline Jossa 

With over five million followers across her multiple social media platforms, Jacqueline Jossa has gone from soap star to renowned parenting influencer. A breath of fresh air to the industry, Jacqueline shares her filter-free experiences of parenting – from cosy days at home to holidays, Jac documents the ups, the downs and everything in between. 

Jaqueline (right) and her daughter (left) eating ice cream in grey hoodies outside.

Ferne McCann 

From TOWIE star to first time mum, Ferne McCann is one of the UK’s most popular parenting influencers. As well as her reality TV show that documents her life as a single mother, Ferne’s Instagram is also filled with the realities of parenthood, combining this with her love for food, fitness and fashion. 

Ferne carrying her daughter at a social gathering. they are both wearing white

Emma and Gary Beadle 

Model Emma Beadle-McVey and her husband, former Geordie Shore star Gary Beadle have become the ultimate parenting influencers. As well as working with brands, the duo use Instagram to showcase life as parents to Chester and Primrose, Emma and Gary share everything from holidays and fun days out to what life is really like at home with children. 

Emma and Gary with their to children in a barrel water ride at a theme park

And there we have it, our top parenting influencers of 2022 so far! 

All regularly working with household brands, these parenting influencers help for the ultimate toolkit for new and expectant parents.  

Renowned for helping parents through their journeys, these parenting influencers share their very own raw and real experiences, providing a helping hand along the way. 

For more information or to work with a parenting influencer, contact us today.