Best Business Influencers to use in your B2B campaign
Whilst B2C is the more traditional form of influencer marketing, that of B2B is on the rise – and for brands, it is most definitely something to monitor and consider going forwards.
B2B influencer marketing focuses on the consumer and the end-user of a brand’s product or service. Campaigns of this type can run on YouTube and Instagram; however, LinkedIn has also been recognised for its B2B influencer campaigns, as has Facebook.
Yes, that’s right – LinkedIn influencers really are a thing! It is the B2B influencer marketing platform for professionals, after all...
Simply put, B2B influencer marketing consists of a business aiming to attract another brand and/or business to increase ROI, reach, and awareness.
So, if you’re a brand in the market for a business or B2B influencer, then fear not. We’ve got you covered, as here, we have compiled a list of the very best influencers to consider in your upcoming B2B campaign.
Former S Club Juniors and The Saturdays star, Rochelle is now the Queen of social media and daytime telly.
Appearing everywhere right now, Rochelle has proved that she is a woman of many talents and is quite the entrepreneur. Dominating multiple industries, Rochelle has made her mark in the world of TV, Instagram, podcasts and now, parenting.
As the founder of My Little Coco, Rochelle has gone from an influencer herself, to creating her very own parenting-baby brand which is exclusive to Boots and working with influencers on B2B campaigns.
The ultimate business influencer, Rochelle Humes is one to watch, and one to partner with – from both an influencer, and business perspective.
The ultimate multi-hyphenate and entrepreneur, Grace Beverley helped to revolutionise the beginning of ‘influencer to entrepreneur’.
As her very first business turns five, health, fitness and lifestyle influencer Grace has taken to Instagram to share her top tips for starting a business and has documented her journey every step of the way.
Now a woman of many talents (and businesses), Grace has successfully combined being an influencer with being an entrepreneur, making it onto the Forbes 30 under 30 list.
Recognised for being a business influencer across all social channels including LinkedIn, Grace helped shape the industry into what it is today.
Although many think she began her journey to fame on ITV’s Love Island, Molly-Mae was a popular influencer before even entering the show.
Her success on the show only catapulted her to where she is now, and although recognised for her work as an influencer, Molly-Mae is a force to be reckoned with in the world of business. Whilst appearing on Love Island certainly helped, Molly-Mae wouldn’t be where she is now without her sheer determination and hard work.
With her very own fake tan brand, Filter by Molly-Mae, the former Love Island star is taking things up more than just a notch. Having always been passionate about style and keen to progress her career in such an industry, Molly-Mae teamed up with PrettyLittleThing, soon becoming the brand’s Creative Director – what a move!
Formerly known as ‘Zoella’, and perhaps THE one who kickstarted the entire influencer marketing industry, Zoe Sugg is the founderfounder of Zoella – a platform that creates empowering content to watch, read, learn and shop.
What was once a child and teen-friendly brand that sold bath, body and lifestyle products, is now a seriously grown-up online destination – demonstrating Zoe’s growth and journey throughout the industry.
A best-selling author, entrepreneur and the ultimate influencer, Zoe is now a first-time mother, adding yet another string to her bow, making her a force to be reckoned with.
Having founded Gymshark from his bedroom, Ben Francis is recognised as much more than an entrepreneur.
Taking to social media, Ben is an influencer in his very own right and uses his platforms to share business advice along with his top tips for success. Documenting his growth within the industry, Ben is somewhat of a LinkedIn influencer, as well as regularly using YouTube and Instagram to keep fans in the loop.
Now a popular business influencer, Ben uses his knowledge of the industry to work with the very best. Creating an industry leading sport and activewear brand, Ben has completely changed the industry, transforming it into what it is today.
Although best known for his long-standing stint on reality show Made in Chelsea, Jamie is an entrepreneur and is also recognised as a business influencer.
Having always been interested in business and investment, Jamie has carried these interests through his online social media presence and is now recognised for launching Candy Kittens.
Candy Kittens is an innovative, gourmet vegan sweet brand that has taken the confectionary industry by storm since its launch in 2012. Free from animal gelatine, palm oil and an entirely carbon neutral business, Jamie and the brand continue to be leaders in the industry, utilising his expertise as a business influencer.
Similarly to Jamie, Lucy rose to fame when she joined the cast of reality show The Only Way Is Essex before venturing into the world of health and fitness.
Now the founder and owner of Results Wellness Lifestyle (RWL), Lucy is the ultimate business influencer. Regularly teaming up with fellow influencers for her online fitness, food and mindset platform, Lucy has mastered the art of being a B2B influencer.
Combining parenthood with her fitness platform, Lucy is the one to watch in multiple industries.
The future of B2B influencer marketing and business influencers
B2B influencers and business influencers are continuing to rise in popularity. Not only that, but it is a strategy that is proving incredibly successful – from the perspective of both brands and influencers.
Influencers are proving to be business-savvy and know all there is to know about B2B influencer marketing campaigns and social media.
Whilst B2C is the most common area for influencers, business influencers are climbing up the ranks and are well and truly making their mark on the industry of social media and influencer marketing.