15 Influencer Marketing Statistics You Need to See to Believe
Influencer marketing has become a buzzword in business. Today, the concept draws parallels with the age-old trend of storefront ushers, while evolving from celebrity-endorsed ads, in aiming to improve marketing efforts and connect with consumers in a personal way.
Influencers are like friends to their followers, whether they operate through YouTube, Instagram, Snapchat, Twitter, Facebook, Pinterest or other digital channels, they have the power to persuade. From creating unique content that appeals to their audience or featuring in a sponsored post, influencers can enable your brand to reach thousands, even not millions, of new customers.
With influencers now sitting at the heart of many content marketing strategies, there is no doubt that influencers marketing is seen as a powerful tactic by many marketers. To prove just how powerful it can be, here are 15 influencer marketing statistics that will make you realise why you need to be working with influencers.
1. Influencer Marketing Is Still Booming
67% of brands are currently work with influencers to deliver content and promote their brand, and many more are set to join in 2019. Also, with over half the world (4 billion) on the internet and 3.3 billion active social media users in the world, there is no time like the present to utilise influencer marketing to reach those users.
2. Influencers Care About What They Advertise
Just 12% of influencers reported that they don't have a say or have little say in the content they send out in a sponsored post. Influencers must protect their own values and many will turn down offers that don't fit in with their personal brand. In fact, 76% of influencers accept less than half of the offers they get.
For most influencers, any promotional or sponsored posts have got to work for their audience too. Channelling this loyalty with an ad that reflects your brand and theirs can be really effective.
3. Millennials Care What Influencers Say
Surveys suggest that 70% of millennials take the recommendations of their peers in to account when making purchase decisions. With such a huge number, it shows that the new guard remains impressionistic, but in a more intimate way than ever before.
4. Influencers Top Celebrities
According to Forbes, Generation Z are less concerned with celebrity endorsements and much more likely to buy via a recommendation from an online influencer. For example, 6 out of 10 YouTube subscribers are more likely to follow advice from a popular YouTube creator than a traditional media personality.
5. The Majority of Gen Z Trust Influencers
Establishing and maintaining trust with your customers is a fundamental for any business and influencers provide an easy way to leverage this. 75% of potential consumers trust an opinion on social media regarding a product or service, making it a great platform for increasing your brand awareness and strengthening customer connections.
6. Influencer Marketing Brings One of The Best ROI's
7. Instagram Is an Essential Hub for Building Brand Awareness
60% of Instagram users have learned about a product or service while using the social media hub. Instagram has become one of the leading platforms of the growing influencer mania, with 400 million people checking the platform every day. This offers ample opportunity to engage with your audience in a unique way. The right influencer can get you up close with your target audience.
8. Influencer Marketing Budgets Are On The Increase
Between 2017 and 2018 brands have spent more than £750 million on Instagram influencers alone, and that figure is expected to double by 2019. In fact, 23% of marketers plan to increase their influencer budget by 30%-50% over the coming year.
9. You Can Measure the Impact of Influencer Campaigns
47% of marketers said they would pay more if they could directly understand the impact of an influencer on their campaign. Working with an agency and strategy means you can set goals and measure metrics such as user engagement and conversion rates. Using influencer promo codes is a great way to track the impact your influencer is having on your campaign.
10. YouTube Ads Are The New TV Ads
62% of YouTube ad time captures audience attention compared to a lowly 45% of television ad time making it more cost efficient for your business, and with a more targeted reach. There is less pressure to make a splash in influencer marketing, fans have more time and a vested interested in the video because they like and trust the person behind the product.
11. Snapchat Is Still Killing It
64% of brands are on Snapchat and that is due to brand engagement being higher on the social platform. Allowing a brand ‘takeover’ from an influencer can really invigorate your channel. What's more, the popularity of mobile devices means Snapchat has even more power as it allows brands to engage with users on the move as well as at home.
12. Facebook Is Still Relevant
19% of consumers are influenced by Facebook posts, and 18% by YouTube content – making influencer marketing numbers something that your brand should not do without.
14. Brand Tweets are Gold
Studies show that brand tweets increase purchase intent by 2.7x and when this is combined with tweets from influencers- that intent shoots to 5.2x. Twitter is a strong base for brands to share new ideas, news and make topical pokes at current affairs and real-time events.
13. Middle Tier Influencers Can Still Deliver Big Results
Micro influencers are 2.2x more likely to engage than macro influencers. While the bigger the influencer, the greater your exposure, if you are looking for people to engage and convert with your posts, a micro influencer is a good bet. A recent study concluded that the engagement rate for influencers with over 1000 followers stood at 4.5%, while macro influencers with over 100k followers came in at 0.7%.
15. Marketers Can't Stop Searching For Influencers
A study by Influencer Marketing Hub discovered a 325% increase on Google searches for influencer marketing between 2017 and 2018. We expect this figure to skyrocket once more in this coming year. Influencer marketing is well and truly on the rise.
What Can We Do For You?
Influencer Matchmaker is an exciting influencer marketing agency primed for the digital age. We can pair your brand with the perfect name to make your work with influencers a joy. Get in touch today via to see how you can engage your target market on digital marketing and social media marketing platforms.