Whether it's fashion, fitness or esports, there are hundreds of male influencers with a big online following. Sharing unique and engaging content across popular platforms like Instagram and YouTube, these influencers are helping brands connect with millions of new customers. And with modern man becoming increasingly interested in industries such as fashion and beauty, male influencers play a pivotal role in allowing brands to scale new markets.
With that in mind, here are some of our top male influencers for you to consider for your next influencer marketing campaign.
Ali A is a popular male influencer who rose to fame playing the global phenomenon Fortnite. Ali is one of the brightest talents in eSports, a genre which has grown into a billion-dollar industry. Due to his huge social following, Ali has represented several gaming brands including Mattessons, Monster, Kontrol Freek and Elgato Gaming.
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Rising to fame on ITV’S The Only Way Is Essex, Joey Essex has been on our screens for many years entertaining the nation. Known for his hilarious personality, Joey is still a regular across TV and social media. An avid user of Instagram, Joey has amassed a large following and regularly keeps them updated with his latest projects and plans. With a passion for fashion, Joey often posts photos of his favourite outfits and as a keen traveller, Joey also shares photos from his luxurious holidays.
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Still one of the most recognised faces in Love Island history, Alex Bowen left the villa with his now wife, Olivia Bowen and continues to make his mark as a social media influencer. Since making his reality TV debut on the show, Alex has become somewhat of an entrepreneur. From a fashion and fitness influencer to the founder of clothing brand, Exempt Society. Alex’s busy schedule doesn’t stop there as he is often found travelling the world as a DJ. Is there anything this man can’t do?
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Luke Trotman has quickly found fame after appearing in the winter series of Love Island 2020, finishing as a runner-up. Before venturing into the villa to find love, Luke was a former semi-professional footballer for non-league Darlington FC after starting his career with Luton Town. With a keen interest in fashion, Luke's Instagram feed is filled with outfit photos, hilarious videos and photos from his travels.
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Ali Gordon is one of the UK’s best lifestyle influencers, providing fashion advice, exercise tips and eating plans. Encouraged by his wife and fellow blogger Lydia Millen to become an influencer, he became a favourite almost overnight. Since then he has not looked backed and collaborated on social campaigns with a wide range of luxury brands including the watchmaker Longines.
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Oliver Proudlock is a TV personality who rose to fame on reality TV show, Made In Chelsea. Although he didn't join the show until the second series, Proudlock has been at the forefront ever since. Thanks to his success on the show, Oliver has grown a rather significant following across his numerous social media platforms. As an active Instagram user, Oliver regularly takes to the platform to document his days using the stories feature as well as on his main feed.
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Josh Pieters is a well-loved YouTube personality and former cricketer with a knack for humour and charm. Josh’s channel is full of collaborative work with other famous YouTubers including challenges, pranks and Q&As. He is also a respected comedy interviewer who has quizzed the likes of Tom Holland, Will Ferrell and Chris Hemsworth. He has also been given his own interview show by Comedy Central showcasing mainstream media’s trust in the hilarious raconteur.
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George Baggs rose to fame when he starred on Channel 4’s Gogglebox in series 16-19. His funny and witty personality made him a big hit on the show. Since then, George has grown a large and loyal fanbase on TikTok. Posting clips of pranks on the rest of the family to dancing and lip-syncing videos, George knows what his viewers want. His following continues to grow daily, charming and entertaining countless people.
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Tristan Phipps is a well-known TV personality. Since joining the cast of E4’s Made In Chelsea during series 16, Tristan’s career has gone from strength to strength with him now becoming a popular member of the show. As a regular user of social media, Tristan uses Instagram to document his days and rather lavish lifestyle. Describing himself as a lover of nature, adventure and fitness, Tristan’s social media feeds are a true representation of exactly that.
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Joe Baggs rose to fame when he starred on Channel 4’s Gogglebox in series 16-19. Since then, he has gone on to establish his position in the UK TikTok scene, racking up a ton of loyal and admirable followers. Known for his witty one-liners, Joe quickly became a good fit on the show and a fan-favourite. Joe used this popularity and moved onto TikTok, where he currently has the nation in hysterics posting content ranging from pranks on his family, to dancing and lip-syncing clips.
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As a leading agency, our network of male influencers can help ensure success for your influencer marketing campaign.
For more information or to work with one of our Top Influencers contact us via email at contact@influencermatchmaker.co.uk. Alternatively, call one of our team directly on 0203 9580 427.
If you’re looking to launch an influencer or celebrity marketing campaign, then contact our team of experts today
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