As one of the most popular cities in the world, London has plenty to offer. With outstanding tourist attractions, endless shopping and eating experiences, and a vibrant culture, there is no wonder it is such a popular place to visit and live.

Beyond the physical attractions and landmarks, another positive is the quality of London influencers that create a thriving environment for marketing opportunities. With such a range of talent, the opportunities are endless for your brand campaigns.

Local influencer campaigns can generate great results for your social media marketing. Their audience is more targeted, allowing you to reach specific demographics, as well as their content being more relatable to other people who live in the same area. 

Below are some of our top London-based influencers, all with their own unique style of content and audience reach... 

Binky Felstead 

Realty TV star Binky Felstead rose to fame after appearing in Made in Chelsea. The London-based social media influencer has cultivated a large following, posting a range of content, including health and fitness posts. The mum of two has blossomed into a well-respected parenting influencer, sharing family photos and her experience of motherhood on her social media. 

If you are in search of beauty influencers, London-based and talented at content creation, Binky has also successfully shared YouTube content in the form of makeup tutorials. As well as that, Binky has expanded from the world of social media with her autobiography, Being Binky: My Life in Chelsea, showing her ambitious and developing career.

Jacqueline Jossa 

The actress and TV personality, Jacqueline Jossa, has developed an incredibly large following across social media. The London influencer has had a very successful career, playing the role of Lauren Branning in Eastenders, as well as being crowned queen of the jungle in the 2019 series of I’m A Celebrity...Get Me Out of Here!

Married to former TOWIE star Dan Osborne, the pair have two children together, often sharing heart-warming family pictures on Instagram. Jacqueline would be the perfect choice if you are in search of mum influencers, London-based and well-established as content creators.

Yasmine Camilla 

TikTok sensation Yasmine Camilla has found her niche with her finance content, under ‘Yasmine Talks Money’. Promoting a positive mindset and a structure to ordering finances, Yasmine has attracted a large following in the process.

Yasmine also shares uplifting family content with her children, enjoying family days out and trips away, as well as fashion inspiration with glamourous, stylish outfit pictures. Yasmine is a perfect London-based influencer to adopt for lifestyle, parenting or fashion content.

Zara McDermott 

Love Island contestant and social media influencer, Zara McDermott, has risen to fame as a popular YouTuber, vlogger, and television personality. With so many beauty and lifestyle influencers in London, Zara breaks through the noise with her variety of content. 

Having appeared on Made in Chelsea and The X Factor Celebrity, Zara has shown her range of talents, especially with her collaborative comedy stints with partner Sam Thompson. Working with a plethora of brands and always providing entertaining social media content, Zara is a perfect influencer to boost your brand campaign.

Chloe Busby 

Parenting influencer, Chloe Busby has built a business around children’s books after creating a toddler busy book during lockdown for her own child. Since then, she has expanded her products and the demand has grown, with her Busby Busy Books remaining a success.

Chloe is active on social media, and the London-based mum of four shares heart-warming family content. Already having worked with a range of brands, Chloe is a talented content creator with experience in fashion and beauty content, too.

Luke Trotman 

After starring in Love Island, Luke Trotman has become a popular male influencer in London. His cheeky-chappy persona and endearing character earned him great success on the show, and he finished runner-up with partner at the time, Siânnise Fudge.

His social media content is full of fashion inspiration, as well as comedic sketches and lots of dancing videos. With a sporting background, Luke is also a keen footballer and shares health and fitness content with fitness motivation.

Lucy Mecklenburgh 

Since her appearance on TOWIE, Lucy Mecklenburgh has developed into a successful parenting and health and fitness influencer. As one of the most popular London influencers, Lucy’s following has grown, especially with her Results Wellness Lifestyle fitness platform.

She has made further television appearances, including Celebrity Island with Bear Grylls and Tour de Celeb, but her passion for fitness and her positive approach to content creation around parenting has increased her popularity with other like-minded women and mums.

Joey Essex 

One of the most prominent and well-known Essex influencers is Joey Essex himself, having had an admirable career that continues to progress. Best known for his appearance on TOWIE, Joey has since made countless television appearances, including starring in Celebs Go Dating, Celebrity SAS: Who Dares Wins, and I’m A Celebrity...Get Me Out of Here!

Joey has also starred in his own show, Educating Joey Essex, as well as the documentary called Joey Essex: Grief and Me, which showed a more serious side to the star. With such an endearing personality that has captured followers’ hearts for years, Joey never fails to produce entertaining content.

Emily Blackwell 

Made in Chelsea star and model Emily Blackwell has developed into a multi-talented influencer. She has shared lots of fashion inspiration and has even launched her own swimwear collection. Fashion influencers in London, such as Emily, can offer well-created and trending content to positively reflect your brand. 

Emily also shares content based on her travelling activities, with picturesque posts of sunsets and beaches. Not only this, but Emily also takes to YouTube to create vlogs of her travels, including day in the life videos and shopping hauls. Her specific following would be ideal for brands looking to target a certain audience.

Are you wanting to partner your business with a London influencer? 

If you seek help from an influencer agency, London influencers will be easy to find. Here at Influencer Matchmaker, we can pair up brands with the best suited influencers to boost your marketing campaign, with the knowledge and understanding of the importance of local influencers and how they can benefit your marketing efforts.

Contact us today to discover our range of London influencers.