Brands are no longer predominantly working with the big guns that have millions of followers. Now, brands are looking for higher engagement rates, better interaction and authenticity to increase the success rates of their digital campaigns. Nano-influencers tend to achieve an average engagement rate of 2.53%, while mega-influencers with over 1 million followers tend to see rates of around 0.92%.
In order to achieve this, brands are choosing to work with nano influencers as well as micro-influencers - all of which have under 150,000 followers.
So, we thought we’d compile a list of ten of our favourite influencers - both micro and nano - to give you an idea of the power and importance of this growing industry.
Grace Surguy - 140K followers
Nottingham-based Grace Surguy is a popular fashion and beauty micro-influencer. Known for her expertise in all things fashion, Grace is active on Instagram as well as her personal blog.
Posing in her favourite outfits for stylistic Instagram posts and keeping her followers up to date with all of the latest trends, Grace is a one-stop-shop when it comes to fashion. From work-wear to cosy Sunday loungewear, Grace has got you covered.
Aimee Kilgour - 45.8K followers
Rising social media star Aimee Kilgour, known as @thesocialmama.x, captivates audiences with her honest and relatable take on motherhood. A devoted mum of four, she shares the joys and chaos of family life with humor, warmth, and authenticity.
Beyond parenting, Aimee dives into beauty, food, and lifestyle, offering practical tips from easy family meals to self-care routines. Her content encourages mums to embrace everyday moments while finding balance in their busy lives.
With a growing online presence, Aimee continues to inspire and uplift her community. She proves that motherhood and self-care can coexist, making her a trusted voice for modern mums.
Sug Sean - 54K followers
Dedicated to sharing content based around mens fashion, lifestyle and grooming, Sug Sean is an online platform run by Sean Webster.
With thousands of followers, Sean has a strong online presence on both Instagram and his blog, where he tackles relevant topics within today's society. Known for his quirky and artistic photographs, Sean posts scenic images from his travels around the world as well as colour-coordinated outfit snaps.
As well as all of that, Sean often shows support for a number of causes that he feels passionate about, including the environment and human rights.
Simply Food by Mandy - 172K followers
As a self-taught culinary extraordinaire, Mandy uses her social media platforms to inspire her followers to create simple yet nutritious meals.
As a rising micro influencer within the food and drink industry, Mandy’s Instagram feed is full to the brim of mouth-watering recipes that you can easily follow from the comfort of your kitchen.
Keeping up to date with the latest food and diet trends, Mandy shares a variety of meat-based meals as well as catering for vegans and vegetarians. With the help of Mandy’s recipes, everyone can enjoy wholesome, home cooked meals.
Rene's Cravings - 152K followers
Ever-growing Instagram and TikTok chef Rene, travels around the world posting tasty meals, snacks and treats for her followers to adore. Always having her followers waiting and anticipating for which mouth-watering meal is coming next, Rene keeps her content fresh and engaging.
Her bubbly personality comes across well in tutorial videos and she demonstrates step-by-step home-made recipes for her followers to try for themselves.
Already having worked with several well-known brands, Rene is already a great influencer and will no doubt continue to grow.
Man For Himself - 117K followers
Robin James is the face of Man For Himself and as a niche influencer, he spends his time exploring topics such as mens lifestyle, fashion and grooming.
Over time, Robin has gone on to become a successful role model for men, using his platforms to encourage individuality. As well as his highly engaged Instagram feed, Robin has a hugely successful YouTube channel where he posts more long-form content.
As well as posting men’s fashion hauls, hair care tutorials and skincare routines, Robin also tackles issues such as male mental health, providing honest and genuine support to his followers and beyond.
Someone’s Mum - 35K followers
Danielle Duggins, or as she is better known, Someone’s Mum, is a parenting blog dedicated to providing parents and guardians with a whole host of tips, tricks and helpful advice.
As one of the UK’s leading parenting influencers, Danielle is also a well-known advocate for neurodiversity. Having a child with Autism, Danielle is eager to raise awareness on the topic.
With her work proving to be a huge success, Danielle has won a number of awards for her parenting blog including Blogosphere Parenting Blogger of the Year in 2017.
Stephanie Cox - 97K followers
Steph, better known by her social media handle NotSoFarmersWife, is a parenting and lifestyle influencer who also promotes health and fitness. Being a first time mum to her son Lennie, who is all over her Instagram page, Steph posts about her experiences as a parent in different scenarios and how she deals with them.
In a bid to help other first time parents, Steph often posts tips to her many followers who look up to her for advice and help.
Steph also has second Instagram page dedicated to food. With her feed full of mouth-watering recipes, it is hard to not try it out for yourself.
Chyna Mills - 70K followers
Chyna Mills rose to fame on Love Island 2022, quickly becoming a fan favorite during Casa Amor week. Since her time on the show, she has built an impressive social media following, captivating audiences with her glamorous style and vibrant personality.
Now focusing on content creation, Chyna shares fashion, beauty, and lifestyle posts across Instagram and TikTok. From stunning outfit snaps to fun ‘Get Ready With Me’ videos, she brings her followers along for every moment, whether out with friends or behind the scenes with boyfriend Neil Jones.
With major brand collaborations already under her belt, Chyna’s influence continues to grow. As she expands her platform, she remains a rising star in the world of fashion and lifestyle.
Chloe Busby - 30K followers
Chloe Busby, known as LifeWithTheBusbys, is a London-based parenting and lifestyle influencer who shares her experiences as a mum of four. From parenting tips to family adventures, she offers her followers a relatable and heartfelt glimpse into motherhood.
During the Covid-19 lockdown, Chloe created a toddler ‘busy’ book to entertain and educate her youngest child, which quickly became a hit. What started as a simple idea turned into Busby Busy Books, a thriving business offering educational resources like flashcards and stickers.
Now balancing motherhood, content creation, and her growing brand, Chloe continues to inspire parents with her creativity. With major brand collaborations and an engaged audience, her influence in the parenting space is only set to grow.
There we have it. Those are our top ten picks of micro and nano influencers - so, get following!