As a global industry, beauty is continuing to soar and is expected to be valued at around $758.4 billion by the year 2025.

And with social media also on the rise, it comes as no surprise that beauty YouTubers and influencers are also contributing to this phenomenon, playing a huge part in its success.

In today’s world, beauty is everywhere, but even more so online. But with such a huge number of brands available for consumers to choose from, it can be difficult to stand out from the crowd. 

If this sounds all too familiar, then working with a talented beauty YouTuber could be the perfect way to take your business to new heights, reaching new audiences and raise brand awareness. 

With that being said, here are 10 of the best beauty YouTubers for your influencer marketing campaigns... 

Fleur De Force 

Image source: Instagram

As one of the original beauty YouTuber’s to grace the internet, Fleur De Force is a fine choice for brands seeking to make their mark on the industry.

Recognised for sharing her love for both high-end and high-street beauty and skincare products, Fleur is a firm favourite for many social media users across her blog, YouTube, and Instagram. 

Taking to YouTube, Fleur regularly shares detailed reviews, monthly favourites, first impressions and beauty hauls. Fleur has millions of followers who flock to her channels for advice, tips, and tricks. 

Over the years, Fleur has launched several of her own beauty products and has collaborated with some of the biggest names in the industry.

Manny MUA 

Image source: Instagram

Manny MUA was one of the first male beauty YouTubers to appear on our screens and he has since gone on to be one of the biggest influencers within the entire industry. 

Believing that makeup is entirely genderless, Manny MUA uses his YouTube channel to create truly innovative and unique makeup looks, as well as imparting his make-up artist wisdom upon his followers. 

Manny is well-known for sharing beauty tutorials, reviewing high-street dupes, and getting involved in viral beauty trends.

With his very own beauty brand and more than 500 million views on YouTube alone, Manny MUA is one of the most successful beauty YouTubers around. 

Emily Canham 

Image source: Instagram

Popular beauty YouTuber Emily Canham has been a much-loved figure within the beauty industry for quite some time now. 

Growing up online, Emily’s YouTube channel has been a reflection of her life, as well as fashion and beauty choices. From makeup tutorials, testing out new products and ‘get ready with me’ style videos, Emily Canham is a beauty force to be reckoned with. 

Having been appointed a member of the L’Oreal Beauty Squad and a L’Oreal Beauty Ambassador, Emily has firmly made her mark on the beauty industry

James Charles

Image source: Instagram

With a combined following of more than 25 million across his social media platforms, James Charles is one of the biggest stars online, let alone within the beauty industry. 

And with more than three billion views on YouTube, James is the ideal beauty YouTuber for brands to collaborate with in order to generate sales, raise brand awareness and aid business growth. 

Recognised globally for his passion for beauty and makeup, James has also made history as the first male spokesperson and model for cosmetics brand, CoverGirl.

James is well-known for regularly featuring celebrities within his YouTube videos, as well as sharing his expert advice, tips, and tricks with his large and loyal following. 


Image source: Instagram

Specialising as a fashion and beauty YouTuber, Victoria Magrath, also known online as Inthefrow, is globally renowned for her impeccable style and beauty secrets. 

Also a L’Oreal Ambassador, Victoria is one of the biggest beauty influencers of our generation. Having amassed 76 million views on YouTube alone, Victoria has quite the cult following who are always eagerly awaiting her next upload. 

Passionate about high-end beauty in particular, Victoria’s YouTube is filled with videos sharing her all-time favourite products, makeup must-haves and tutorials. 

Lydia Millen 

Image source: Instagram

Lydia Millen is another well-known beauty YouTuber and uses her platform to focus on premium and luxury makeup and skincare.

Often sharing her favourite products as well as keeping followers up to date on her latest beauty routines, Lydia continues to work with global brands. 

Lydia also became a member of L’Oreal’s famous Beauty Squad, and with almost 900,000 subscribers on YouTube, she continues to showcase and document her passions within makeup and skincare.

Misha Grimes

Image source: Instagram

With almost a quarter of a million subscribers on YouTube, Misha Grimes is a highly sought-after beauty YouTuber. 

With ‘get ready with me’ style videos and plenty of other beauty-related content, Misha’s YouTube channel is a one-stop-shop for beauty lovers around the world. 

And, with a loveable and down-to-earth personality, Misha is a firm choice for beauty brands looking to create impactful and engaging influencer marketing campaigns. 

Rachel Leary

Image source: Instagram

Establishing herself as a popular beauty YouTuber, Rachel Leary has worked with some of the biggest names in the industry. 

Well-known across a multitude of social media platforms, Rachel has amassed quite the following and continues to pursue her passions for beauty. 

Recognised for her ultra-glam makeup routines and chatty tutorials, Rachel has also created her very own collection with Revolution Beauty. 

Rachel provides brands with a fantastic opportunity to increase brand awareness and online exposure. 

Patricia Bright

Image source: Instagram

Since beginning her career as a beauty YouTuber more than a decade ago, Patricia Bright is now one of the most successful names in the entire industry.

Providing her loyal fans with an insight into her beauty routines, Patricia regularly shares detailed and informative reviews as well as highly anticipated first impression videos.

Patricia sent the world into a frenzy when she launched her very own makeup collection with high-street beauty brand Makeup Revolution. A force to be reckoned with, Patricia is the ideal beauty YouTuber for brands seeking to up the ante. 


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Well-known as a beauty YouTuber, Imogen Hudson, the face behind Imogenation, is recognised for sharing a variety of beauty-related content. 

From makeup hauls and tutorials to hilarious beauty challenges and trying out new products, Imogen has received more than 50 million views across YouTube alone. 

Loved online for her fun and charismatic personality, Imogen is the perfect beauty YouTuber to help bring your brand’s latest influencer marketing campaign to life. 

So, there we have it! 10 of the best beauty YouTubers for your next influencer marketing campaign. 

At Influencer Matchmaker, we connect brands with the best influencers for their campaign needs. As a leading agency, our network of beauty YouTubers can help ensure success for your brand and influencer marketing campaign, whatever your desired results may be.

For more information, or to work with any of the influencers mentioned throughout this blog, please contact us via email at Alternatively, call one of our team directly on 0203 9580 427.