Women’s rugby is experiencing an exciting surge in popularity, and at the heart of this movement is Lizzie Musa — widely known online as RuckStar Lizzie. As a rugby influencer, Lizzie has carved out a unique space for herself on social media, using her infectious energy and deep love for the game to spotlight the women's side of the sport. With a following of over 200,000 across TikTok, Instagram and Snapchat, she has become a powerful digital voice for women’s rugby, engaging fans with humour, knowledge, and a genuine drive to grow the game.

What sets Lizzie apart in the influencer space is her charisma and the creative way she packages content. Whether it’s short, snappy TikToks on rugby culture or light-hearted rugby challenges, she connects with a diverse audience far beyond the traditional rugby fan base. One of her most iconic contributions, the “Grip Challenge”, has taken social media by storm and become a fan favourite. Her top-performing TikTok video has racked up an astonishing 8.3 million views — proof of her viral appeal and ability to draw fresh eyes to the sport.

Beyond the phone screen, Lizzie’s influence is being recognised in mainstream media. At just 24, she was invited to guest present ITV’s Gallagher Premiership Highlights show, a nod to her growing clout not only as a content creator but as a credible voice in the rugby community. Her presence in broadcasting helps further legitimise women’s rugby as an integral part of the wider rugby landscape, all while bringing a fresh and relatable personality to viewers.

RuckStar Lizzie is more than just a rugby fan with a camera — she is a trailblazer for women in sport. By merging entertainment with education, and humour with heart, she has become an ambassador for inclusivity and excitement within the game. As women’s rugby continues to grow, influencers like Lizzie are crucial in shaping its image and bringing in the next generation of fans and players.