Chloe Hayward, a Brighton-based fashion and home influencer, has swiftly carved out a niche for herself in the bustling world of fashion influence. Renowned for her effortlessly chic style and accessible fashion sense, Chloe has captivated an audience that appreciates her refreshing and relatable take on style and beauty. Her rapid rise to fame is evidenced by her impressive feat of gathering 100,000 followers on Instagram within just a year, a testament to her appealing aesthetic and engaging content.

Beyond her Instagram success, Chloe expanded her digital footprint by launching a YouTube channel in December 2018. This platform offers a more intimate glimpse into her fashion world, featuring diverse content from styling tips and hair tutorials to fashion hauls from popular retailers like ASOS. Her channel enriches her audience's understanding of fashion while providing practical advice on how to enhance one's style.

In November 2020, Chloe took her passion a step further by launching her own apparel brand, Chloe Hayward Apparel. This move not only solidified her position in the fashion industry but also showcased her entrepreneurial spirit. Her brand reflects her style ethos, offering pieces that blend modern trends with timeless elegance, catering to a community that values both aesthetics and practicality.

A notable aspect of Chloe's influence is her commitment to sustainability, a crucial concern in today’s fashion industry. Chloe sets a personal example of eco-conscious living, aligning her lifestyle with the values of environmental responsibility - promoting sustainable practices such as driving electric vehicles. Her choice to follow a sustainable lifestyle not only minimises her carbon footprint but also resonates with her audience, who may be inspired to adopt similar sustainable practices. Through her fashion influence, personal brand and lifestyle choices, Chloe Hayward exemplifies how influencers can shape public perceptions and encourage a more sustainable approach to modern living.