Nelly London has carved a unique space for herself in the realm of body positivity and mid-size fashion. Passionate to share her journey towards ED recovery, Nelly embraces her identity, affectionately labelling herself as 'the girl with hip dips'. With an unfiltered approach, she documents the intimacies of her daily life, from candid morning routines to vulnerable moments with her partner, Brendan, a semi-pro basketball player fondly referred to as 'B'.

Despite the gloss often associated with influencer culture, Nelly's journey hasn't been without its challenges. From struggles with content creation to navigating the precarious balance of personal and professional life, she personifies the less-discussed side of influencing — the stress, the burnout, and the immense pressure to maintain engagement and growth. Her pursuit of authenticity sometimes clashes with the harsh realities of social media, such as the need for constant validation and the dark side of influencer marketing, which can involve shadow bans and allegations of buying followers.

Interestingly, Nelly's platform evolved significantly since its inception around 2015. What started primarily as a space to share selfies and fast-fashion ensembles gradually pivoted to more serious content, including discussions on her breast reduction surgery and the mental health implications of body image. Her collaborations with brands like Missguided, Fashionnova, and AYM studio signify her rising influence in the fashion world.

With many years of professional experience behind her, Nelly's passion remains evident. Her love for baking, lingerie, and advocacy for body acceptance shines through her content. A self-confessed aspiring princess or pop star in her youth, she now channels her energy into creating a world where all bodies are celebrated. Her dedication is not just about curating perfect Instagram feeds; it's about impacting lives. This sentiment is heartwarmingly reflected in her favourite aspect of her career: helping and interacting with people she inspires.

Nevertheless, Nelly stands at a crossroads, embodying the contradictions of the influencer industry. She represents both its potential for genuine connection and its capacity for burnout and superficiality. As she forges ahead, her story underscores the need for a more transparent, ethical, and humane approach to influencing — one that honours both the influencer's well-being and the audience's trust.

To collaborate with Nelly London or to find out more about how fashion, beauty, and lifestyle influencers can impact your brand’s latest marketing and social media campaigns, contact Influencer Matchmaker via email at contact@influencermatchmaker.co.uk. Alternatively, call one of our dedicated matchmakers on 0203 9580 427.