Alex Michael May is a dynamic body confidence influencer, creative director, writer, speaker, and plus-size model who centres her digital mission on redefining self-love and inclusivity. With over 159 000 Instagram followers, she describes her page as “space to learn to love ourselves as we are” and presents herself as both a “cr8ive director” and “writer | speaker | wierdo,” dedicated to reflecting beauty back to her audience. This ethos underscores Alex’s authenticity: she invites followers into her world with honest reflections on fashion, mental health, and personal growth, fostering a virtual friendship often described as having a "virtual BFF”.

On Instagram and TikTok, Alex brings body confidence to life by celebrating mid- to plus-size fashion choices, sharing relatable day-in-the-life content, and infusing her style posts with humour and sincerity. Her TikTok account (@alexmichaelmay) combines lighthearted moments—like styling mishaps—with uplifting messages, helping normalize all body shapes. Meanwhile, her YouTube channel features popular try-on hauls such as “MIDSIZE ZARA SUMMER TRY ON HAUL / WILL IT FIT SIZE 14?” and candid “epic fail” hauls, aiming to educate and entertain viewers regarding mid-size shopping challenges. Through these multiple formats, she crafts a narrative where body acceptance becomes practical, everyday inspiration.

Alex’s influence and credibility have led to features and partnerships that extend beyond her social presence. She’s been spotlighted in respected publications including Allure, the Los Angeles Times, Glitter Guide, and Yahoo! Style. Managed through The Digital Dept, she works collaboratively with brands—from Fabletics to Skims—producing content in her Los Angeles creative studio. Her approach merges practical styling advice with empowering narratives that challenge traditional beauty norms and affirm emotional well-being.

Most of all, Alex’s impact lies in her warmth, approachability, and sheer encouragement. Her presence at events—from speaking engagements to creative panels—reflects her role as a mentor and champion for women navigating self-doubt and societal expectations. Her openness about body changes and movement, like celebrating “a miraculous re-association with MOVING” her body, underscores a shift from performative fitness to liberatory wellness. In bringing all these pieces together, Alex Michael May stands as a luminous, relatable voice: guiding her community toward self-acceptance, confidence, and a celebration of beauty in all its forms.