Adam Collard’s initial impression was made to the public when he arrived in the Love Island villa as a contestant in the show’s 2018 season. Four years later, in 2022, making an unexpected return, Adam went back into the famous villa, dropping in as a bombshell contestant, leaving viewers in shock. Being more successful this time round, Adam finished 5th and left the show with fellow contestant Paige Thorne.

Since his stint on reality television, the Geordie now boasts over one million Instagram followers and counting, with his influence being maintained across the digital realm through his prominence as a renowned influencer and fitness expert.

On launching a YouTube channel for fitness tips for both men and women, Adam’s status as a social media influencer has remained significant as his videos continue to deliver informative advice for young aspiring fitness enthusiasts.

His videos range from popular and relatable discussion topics such as fan Q&A sessions and Love Island insider details as well as training programmes, travelling vlogs and nutrition pyramids. Targeting a wide audience through his delivery of diverse videos and topics, Adam gains support from both teenagers and young adults, whilst catering content to both men and women.

Over on Instagram, Adam’s posts reflect an attractive life of luxury through travelling and following an exotic lifestyle, however he doesn’t refrain from staying honest and relatable with posts that promote an achievable image of fitness for his dedicated followers.

Adam’s well-rounded persona proves significant to his status as an influencer and his impact on generations of young boys and girls. His ability to promote fitness, lifestyle, travel, fashion and even homeware puts him on a pedestal as an influencer that is capable of producing efficient brand marketing, product, or campaign endorsement for a wide variety of companies.