Top 10 Micro Influencers You Need to Follow
Brands are no longer predominantly working with the big guns that have millions of followers. Now, brands are looking for higher engagement rates, better interaction and authenticity to increase the success rates of their digital campaigns.
In order to achieve this, brands are choosing to work with nano influencers as well as micro influencers - all of which have under 50,000 followers.
So, we thought we’d compile a list of ten of our favourite influencers - both micro and nano - to give you an idea of the power and importance of this growing industry.
Posing in her favourite outfits for stylistic Instagram posts and keeping her followers up to date with all of the latest trends, Grace is a one-stop-shop when it comes to fashion. From work-wear to cosy Sunday loungewear, Grace has got you covered.
Having previously suffered from an eating disorder, Jasmin began to use her blog as an outlet to help aid her recovery, as well as provide inspiration to others in a similar position. Now, Jasmin has a wealth of experience in the industry and is often seen working with a number of high profile brands.
With the dreamiest of Instagram feeds, it is no wonder that Jasmine has found such success within the online world. From sharing her must-have recipes, food reviews, travel tips and offering a peek inside her wardrobe, Jasmin does it all.
Dedicated to sharing content based around mens fashion, lifestyle and grooming, Sug Sean is an online platform run by Sean Webster.
With thousands of followers, Sean has a strong online presence on both Instagram and his blog, where he tackles relevant topics within today's society. Known for his quirky and artistic photographs, Sean posts scenic images from his travels around the world as well as colour-coordinated outfit snaps.
As well as all of that, Sean often shows support for a number of causes that he feels passionate about, including the environment and human rights.
As a self-taught culinary extraordinaire, Mandy uses her social media platforms to inspire her followers to create simple yet nutritious meals.
As a rising micro influencer within the food and drink industry, Mandy’s Instagram feed is full to the brim of mouth-watering recipes that you can easily follow from the comfort of your kitchen.
Keeping up to date with the latest food and diet trends, Mandy shares a variety of meat-based meals as well as catering for vegans and vegetarians. With the help of Mandy’s recipes, everyone can enjoy wholesome, home cooked meals.
Just like her sister Chessie King, Bronte is an advocate for girl power, body positivity and female empowerment.
Using her social media platforms for the greater good, Bronte is the founder of Gals Who Graduate - a community supporting all things university and graduation. Encouraging positivity in all aspects of life, Bronte and her Instagram feed are nothing but pure joy.
Bronte also shares cute snaps of her favourite outfits, as well as travel tips and tricks from her trips around the world to destinations including Bali.
Robin James is the face of Man For Himself and as a niche influencer, he spends his time exploring topics such as mens lifestyle, fashion and grooming.
Over time, Robin has gone on to become a successful role model for men, using his platforms to encourage individuality. As well as his highly engaged Instagram feed, Robin has a hugely successful YouTube channel where he posts more long-form content.
As well as posting men’s fashion hauls, hair care tutorials and skincare routines, Robin also tackles issues such as male mental health, providing honest and genuine support to his followers and beyond.
Danielle Duggins, or as she is better known, Someone’s Mum, is a parenting blog dedicated to providing parents and guardians with a whole host of tips, tricks and helpful advice.
As one of the UK’s leading parenting influencers, Danielle is also a well-known advocate for neurodiversity. Having a child with Autism, Danielle is eager to raise awareness on the topic.
With her work proving to be a huge success, Danielle has won a number of awards for her parenting blog including Blogosphere Parenting Blogger of the Year in 2017.
Take Heart - 9.2k followers
With thousands of highly engaged followers, Tabitha’s Instagram feed is a breath of fresh air. No filters, no photoshop, just reality.
Take Heart is a platform that discusses all elements of life - the ups, the downs and the brutally honest truth. Relatable to many, Tabitha openly talks about many topics that are still seen as ‘taboo’ and is making it her mission to break the stigma. Tabitha and her social media deserves all of the success and is most definitely one to watch.
Vix Meldrew - 16.3k followers
Having been blogging since 2014, Vix turned her hobby into a full-time job over the last year or two. What started out as documenting her tinder dates and love life soon turned into a career.
Making the leap to go full-time, Vix began building her very own empire. Sharing the realities of life as a wife and dog-mum, Vix has become an Instagram fave. Tackling topics that are often hard to talk about, Vix is most definitely one of the internet’s most-loved niche influencers. From grief, mental health, sex, relationships and fashion, Vix covers it all on her blog and Instagram feed.
When she isn’t working on her own brand, Vix can be found working on another one of her successful businesses. As the founder of Grow & Glow, Vix provides resources, training and support to fellow influencers to help them grow their online presence.
Ainsley Gray - 32.6k followers
Based in Derby, Ainsley Gray is a full-time influencer and event organiser. Previously known as ‘Life with Oaks & Olive’, Ainsley is a wife and mum-of-two.
What began as documenting life as a first-time-mum, Ainsley soon grew a large and loyal following on Instagram. Sharing all things lifestyle and interiors, parenting and travel, Ainsley and her little family are super relatable.
In 2017, Ainsley became the founder of ‘Mama Meet and Market’ and began hosting a variety of parenting events, bringing together her love of supporting small businesses and connecting with other parents. Since then, Ainsley has taken on this role full-time, hosting her events in and around the Midland, welcoming thousands of guests from across the UK.
There we have it. Those are our top ten picks of micro and nano influencers - so, get following!