Neil Laybourn and Jonny Benjamin MBE have become prominent figures in mental health advocacy, utilising their social media platforms to foster awareness and inclusivity. Their journey began in 2008 when Laybourn intervened as Benjamin contemplated suicide on Waterloo Bridge. Six years later, Benjamin initiated the #FindMike campaign to locate the stranger who saved him, a movement that garnered global attention and successfully reunited the pair. ​

The viral success of #FindMike propelled both men into the public eye, leading to the Channel 4 documentary The Stranger on the Bridge. Their story resonated widely, challenging societal stigmas surrounding mental health and demonstrating the profound impact of compassion. ​

Capitalising on their newfound platform, Laybourn and Benjamin co-founded the charity Beyond, aiming to support young people struggling with mental health issues. Through Beyond, they have provided resources and funding to schools and communities, emphasising early intervention and education. ​

Their social media presence has been instrumental in their advocacy. By sharing personal experiences and engaging in open dialogues online, they have cultivated a supportive community that encourages individuals to speak openly about mental health challenges. Their campaigns often highlight the importance of checking in on others and the power of a simple conversation.

In recognition of their efforts, both were honoured at the Pride of Britain Awards, celebrating their dedication to mental health awareness and suicide prevention. Their influence extends beyond social media, as they frequently speak at events and collaborate with organisations to promote mental well-being.​

Through their combined efforts, Laybourn and Benjamin have transformed personal tragedy into a beacon of hope, using their platforms to inspire change and foster a more inclusive conversation around mental health.