Bartosz Kowalczyk, a Polish TikTok sensation, has captivated a massive audience across multiple social media platforms, amassing an impressive 2.3 million followers on TikTok, 252 thousand on Instagram, and 22.6 thousand subscribers on YouTube. Known for his energetic, playful personality, Bartosz quickly gained popularity through his short, humorous videos that cover an array of topics. With numerous videos earning over a million likes, his content resonates with viewers, who are drawn to his natural charm and lighthearted approach. His popularity has turned him into one of Poland’s rising stars in the social media space, capturing the attention of both fans and brands alike.

A handball player by profession, Bartosz brings a unique blend of athleticism and humor to his content, which distinguishes him from other influencers. His recognizable “ello” greeting at the start of many of his videos has become a defining feature, earning him the nickname “ello guy.” This signature catchphrase has even inspired its own merchandise line, with hoodies, t-shirts, and mugs emblazoned with his popular sayings. This level of branding reflects Bartosz’s understanding of social media trends and the power of creating an easily identifiable persona that fans can engage with both online and offline.

Beyond TikTok, Bartosz’s presence on YouTube has also flourished. He shares “day in the life” videos, shopping hauls, food challenges, and travel vlogs, showcasing different aspects of his personality. His “day in the life” videos, in particular, give fans an intimate look into his life, further deepening their connection with him. This diversified content keeps his followers engaged and coming back for more, solidifying his standing as a versatile influencer who is equally at ease with humor, lifestyle, and personal storytelling.

Bartosz’s range and relatability make him a perfect candidate for brand collaborations. His ability to entertain and maintain an active presence across platforms demonstrates his adaptability to various content styles, which is valuable for social media campaigns. With a large, engaged fanbase, he is well-positioned to work with brands looking to leverage his influence to reach a broad, youthful audience who respond positively to his authentic and fun-loving persona.

To collaborate with Bartosz Kowalczyk or to find out more about how music & entertainment influencers can impact your brand’s latest marketing and social media campaigns, contact Influencer Matchmaker via email at contact@influencermatchmaker.co.uk. Alternatively, call one of our dedicated matchmakers on 0203 9580 427.