Nurce Erben is a top fashion, lifestyle, beauty and travel blogger and social media influencer. She runs her own blog, titled London Fashion Story, where she posts regular content and blog posts sharing her expertise within the fashion and beauty industry. Her blog has attracted thousands of readers, resulting in a dedicated following of over 108k followers on her social media platforms.
Being active mostly on Instagram alongside her blog, she implements a visually pleasing aesthetic when illustrating her page like a gallery of soft-hued colours and pastel outfits. In this way, her motto - ‘elegance is a lifestyle’ - is clearly incorporated throughout her blog and social media aesthetic. Whilst experimenting with an array of different styles and approaches to streetwear and fashion, she establishes a signature look when incorporating nude colours with the occasional dash of boldness in her outfits. Her blog posts range from listicles of her favourite looks from different fashion shows, London Fashion Show reviews, casual street style, skincare routines and products, date night ideas, restaurant and food reviews as well as travel blogs and resort reviews. Furthermore, she writes posts for people who live a similar life of hustle and bustle like she does - her blog post ‘How To Stay Healthy During Fashion Week’ gives readers detailed advice on how to avoid falling in the trap of eating unhealthy irregular meals between events and busy schedules, and instead incorporating carefully thought out meal plans and sustainable routines to maintain your energy during busy, time-pressured periods. Being a professional fashionista isn’t easy, but Nurce is here to help aspiring fashion icons and enthusiasts make the most of their pursuits whilst maintaining a healthy, sustainable lifestyle.
Being a well-rounded fashion and lifestyle influencer with focus on skincare, travel and more, the influencer has collaborated with a variety of big brands and companies in these industries. Through paid partnerships, she collaborated with the likes of Bare Minerals, Tommy Hilfiger, Nespresso, John Frieda and many more. She endorses each brand through extensive blog posts about their products and recommending them to fans for different purposes. Utilising her strong social media presence for digital marketing, she often takes to Instagram to promote these brands and their products, offering fans promotional codes and discounts. Nurce’s diversity within the influencing world has ranked her within the Forbes Young Entrepreneurs and Harper’s Bazaar Best Dressed categories, making her an influential social media star with a highly acclaimed fashionable insight.
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