James Lock is a popular reality TV star as well as a fashion influencer and entrepreneur. His television debut was made on the BAFTA-award winning reality series The Only Way Is Essex, where he worked alongside co-star and fashion influencer Danielle Armstrong. Despite winning the public's eyes when developing a short-lived relationship throughout the show, the pair have gone their separate ways and the star later became involved with reality star Yazmin Oukhellou. Together, the power couple have taken their social media presence to entrepreneurship when launching a health and spa resort in Morocco.
Being co-founder of The Wellness Retreat Marrakech, James expands his influence as a television star to becoming a renowned online influencer and advocate for mental and physical health. Taking a leap into entrepreneurship, the star has created a physical space for those in need of a health retreat, whether it be for the repair of physical or emotional wear. Taking an intimate and immersive approach to treatment, the luxury villa encourages positivity and adapting one’s mindset, whilst offering special retreat packages focusing on structured fitness programmes, mind therapy sessions and sustaining healthy nutrition. In this way, not only has he secured a dedicated following from his TOWIE fans, but also becomes a successful businessman with a strong focus on health, fitness, travel and wellbeing.
Throughout his social media channels, James often showcases his interest in fashion and lifestyle as he pursues further entrepreneurial projects alongside The Wellness Retreat. Being co-founder of So Events, he helps host exclusive events around the globe, offering the likes of pool parties, special brunches, champagne sprays and more. His strong commercial spirit has attracted a variety of brands and businesses in collaborating with the star, whose interests in fashion has allowed him to work alongside Lord Time Pieces, Circle Fashion and Vincentius Bespoke. He dedicatedly promotes each brand and advertises their products through sponsored content on his Instagram and Twitter accounts.
Thanks to his all-round influence, James becomes a popular partner for brands and companies to work with as his popularity within the social media world continues to increase alongside his ambitious and goal-driven entrepreneurial energy.
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