Leading fragrance provider The Perfume Shop approached us to support them in a number of influencer marketing campaigns with the ambition to boost their own social media following and drive purchasing decisions.
For their influencer marketing campaigns the brand was eager to capitalise on annual holidays and occasions for which perfumes make a personalised gift.
The first deliverable we worked on with the brand was an Instagram campaign with fashion and lifestyle influencer Naomi Millbank-Smith. For the partnership she shared one Christmas and one Valentine’s post on her platform with a discount code.
Just a few months later we were back on board for Mother’s Day and Father’s Day where six high-profile influencers took to Instagram to share the perfume they would either like to receive as a parent, or would be gifting their parents.
Following these successful Instagram campaigns, the brand turned their focus to their own YouTube channel with hopes of bringing in more subscribers by featuring influencers’ reviews.