In March 2019 Ceva Animal Health, who market pioneering animal health products, launched the UK’s first pet anxiety month under the campaign name #PawsforThought. Looking to raise awareness of Adaptil - their dog behaviour products scientifically proven to help support dogs during stressful moments - Ceva were in need of canine loving influencers to give it a boost.
We took the brief on board and formed a collaboration with two influencers who are well-known dog owners. TOWIE’s Pete Wicks and former Love Islander Alex Bowen are both extremely vocal online about their affection for their dogs.
The influencer marketing campaign was Instagram focussed and promoted the ways in which Adaptil products have helped their beloved dogs feel calmer in anxiety inducing environments.
Both Alex and Pete produced one Instagram post and one Instagram story featuring the products and their furry friends.
Additionally to Adaptil, Ceva has also launched Feliway which has the same stress reducing effects as Adaptil but tailored to cats. So, on top of their work with Pete and Alex, we secured the brand a relationship with DJ Ashley James who posted about her two cats.