Influencer marketing is progressively becoming a popular, and very successful, form of marketing.
With social media being a limitless world for brands to explore, and a playground for influencers to share their sought-after content and build strong relationships with their followers, combining the two for marketing campaigns is where influencers and brands go hand-in-hand.
Ensuring your influencer marketing campaign is set up correctly with the necessary measures in place to generate those all-important results is where influencer agencies like ourselves can help.
They become a key component of the journey and are a steppingstone to ensure your campaign runs smoothly and is as streamlined and effective as possible. This is how we can support your brand...
Firstly, what is an influencer agency?
An influencer agency, such as ourselves, is focussed on matching brands and influencers to create marketing campaigns that bring both parties success.
In today’s world, influencers hold so much power on social media that they are often the perfect solution to your marketing needs.
They hold many benefits for social media campaigns, including:
Having a strong relationship with followers, meaning they are ideal for product recommendations
Having a specific audience with certain demographics and common interests
Being experienced and talented in content creation, and able to produce high-quality work
Being viewed as authentic, trustworthy sources
By choosing to work with an influencer agency, we can help your brand to engage with customers and benefit from the advantages of influencers.
You can read more about why influencers are useful marketing tools in our other blog, here!
So, what does an influencer marketing agency do?
You may be wondering, how do influencer agencies work, and how can they benefit my brand?
There are various steps involved in making sure that your marketing campaign is set up correctly with the right components involved, and an agency is there to make it as easy as possible.
They can help by:
Finding the best suited influencer partnerships
What comes with an influencer talent agency is the connections they have with various influencers across the UK and even around the world, as well as the knowledge and understanding of how their content could benefit your brand.
Influencers are also more likely to want to work with agencies they already have a good relationship with, meaning this process would be a lot smoother if you can approach an influencer through an agency that has already worked with them.
With the most suitable and effective influencer outreach, your brand is going to be more likely to work with an influencer with the most suitable content, the most appropriate following, and the required popularity for your campaign.
Completing the necessary admin as the middleman
An influencer marketing agency deals with both the influencer and the brand, discussing the requirements of the campaign, the posting schedule, the call to action, and the hoped for results.
This means, if your desired outcome is increasing your brand awareness, the influencer agency can suggest the best route derived from their creative expertise, working with the influencer to see what suits their style of content best, too.
The influencer agency also has a solid understanding of the most appropriate budget, managing to please both parties and ensure the process is fair, transparent and profitable for both.
The benefits that come with this are not just financial. You can save time with an influencer marketing agency there to tackle the nitty gritty parts of creating a contract and a brief, whilst also managing the campaign from start to finish.
Generating those all-important results and measuring them
An influencer agency wants to achieve the best results possible for your brand, so that every project can generate the maximum value for your desired outcome.
Whether your digital marketing campaign aims to raise brand awareness, improve your brand reputation, or increase conversions and sales, your bespoke marketing campaign will involve the necessary steps to make this happen.
Your contract doesn’t stop there, as an influencer marketing agency will monitor the results and analyse the data insights to understand what changes can be made and how to make improvements where possible.