With the children of social media now having their very own children, we are seeing a brand-new wave of influencers on Instagram, otherwise known as parenting influencers.
For centuries parents have sought advice from fellow parents, or others who may have experienced something similar when raising a family. And today, social media has become a trusted resource for new parents, with millions of families all harnessing the power of Instagram and YouTube to help each other with the challenges of parenting.
As the go-to for parents looking for handy tips and advice, or just for confirmation that their struggles and doubts are all normal, parenting influencers are particularly candid about their feelings and experiences, which in turn normalises the many trials and tribulations modern parents face on a day-to-day basis.
In 2016, 80% of kids were born to millennial parents, which has continued to rise, and in about 20 years from now most new parents will be Gen Z’ers. So, the impact of parenting influencers is constantly growing, and with most Instagram users from said generations, parenting influencers are making waves across all social channels.
When it comes to your brand, the backing of a well-known, authentic parenting influencer who can reach an audience of like-minded individuals is invaluable, as their honest and open approach to parenting means their recommendations are valued and trusted by others.
Here are our top 10 parenting influencers available to elevate your next campaign:
1. Dad V Girls
Image source: Instagram
Joel Conder is a dad to four girls and husband to fellow influencer, Sarah Conder. Together, they create family-orientated content and document the ups and downs of parenthood.
The family rose to fame after posting their first video, ‘Jibber Jabber Challenge’ on YouTube in 2018. Since then, they have continued to post videos on YouTube twice a week, recently hitting an impressive milestone of one million subscribers. Their influence on Instagram has grown significantly over the past few years, documenting daily life openly and honestly, Joel continues to post light-hearted, family-focused content alongside hilarious pranks and challenges.
Due to their huge following and range of engaging content, they have collaborated with huge global brands.
Recently, the couple announced they are having another baby, and will no doubt continue to document their journey, incorporating humour and education along the way to help other parents with the challenges of family life.
2. Anna Saccone Joly
Image source: Instagram
Anna has had an impressive digital presence for many years, and at the age of 19, Anna met her now husband, Jonathan and together they decided to begin their very own channel YouTube channel, titled the ‘SacconeJolys’.
Since then, the couple rose to fame as they documented every aspect of their life together, from when they first met, to moving in together, their first dog and the birth of their children.
The openness and authenticity of Anna and Jonathan’s videos has kept viewers hooked throughout the years, with Anna being explicitly candid about her body and the changes she experienced throughout motherhood.
The family are popular with brands across the world and have previously partnered with household brands to deliver successful and creative campaigns to their audience of fellow parents and young couples.
3. The Grimwade family
Image source: Instagram
Based in London, the Grimwade family, also known as the ‘Grimwade Gang’, are renowned parenting influencers who thoroughly enjoy recording the process of parenthood through a broad range of family-friendly content.
Parents Tim and Ella have six young children and truthfully document their everyday life on their Instagram and YouTube channels, gaining thousands of views on each video. Their wholesome content features tutorials, advice, clothing hauls and exciting challenges.
The families engaging content has created a community of loyal followers and led to partnerships with huge brands, with the family even releasing their own ‘Grimwade Gang’ merchandise!
4. Stacey Solomon
Image source: Instagram
Rising to fame following her incredible performances on The X Factor, Stacey Solomon became a popular social media influencer and TV personality, and has built up an impressive online following over the course of her career.
The mum of three boys recently announced her engagement to long-term boyfriend and fellow media personality, Joe Swash, and they have since revealed they are expecting their first baby girl.
Both Stacey and Joe are refreshingly honest about parenthood, and Stacey is a strong advocate for body positivity, often posting unedited pictures of her body to encourage women to feel comfortable in their own skin post-pregnancy.
Successfully balancing her career with the demands of family life, Stacey has become a role-model for working women across the nation, which led to the release of her book ‘Tap to tidy’ where she talks everything organising and crafting.
5. Ferne McCann
Image source: Instagram
After starring on ITV reality show, The Only Way is Essex, Ferne became a popular celebrity influencer due to her charismatic personality.
Since then, she has appeared on a range of prime-time TV shows such as I’m a Celebrity…Get Me Out of Here!, This Morning, and Celebs go Dating. Ferne even became the subject of her very own documentary, Ferne McCann: First Time Mum, where she shared her experiences as a new mum, continuing to speak openly about her life as a single parent with her daughter, Sunday.
Combining her love for food, fashion and family, her Instagram has an impressive 2.6 million followers and has led to partnerships with major brands.
Ferne regularly posts videos of her and Sunday getting creative in the kitchen together, travelling the world side by side and cosying up at home.
6. Jacqueline Jossa
Image source: Instagram
Jacqueline is best known for her role in BBC soap opera Eastenders. The award-winning actress soon became a popular TV personality and social media influencer. Jac married former TOWIE star, Dan Osborne in 2017 and has since documented daily life with daughters Ella and Mia on her Instagram.
Her love for fashion and beauty have seen Jacqueline secure her own clothing collection with In The Style and her own range of makeup products BPerfect Cosmetics. Posting fabulous fashion snaps alongside no-makeup selfies, Jacqueline never shies away from the not-so-glamorous realities of family life and motherhood.
Crowned ‘Queen of the Jungle’ in 2019, showcasing her down-to-earth personality, this translates on her social media where she has more than 3.2 million loyal followers on Instagram alone. Here she promotes self-care to ensure work-life balance and maternal mental wellbeing.
7. Ashley James
Image source: Instagram
Ashley James is a popular television presenter, DJ and reality star, and has more recently ventured into the world of social media as a parenting influencer. Having acquired a loyal fanbase through her appearances on multiple television shows including Celebrity Big Brother and Made in Chelsea, Ashley is a force to be reckoned with.
She is a keen content creator with a love for fashion, beauty, lifestyle, and travel. However, since the birth of her baby boy in January 2020, Ashley regularly takes to Instagram to tackle the taboos of parenthood, openly discussing the negative perceptions surrounding motherhood, postnatal bodies, breastfeeding, and maternal mental health.
Speaking openly about these issues and her experiences with such, Ashley is a role-model to many new mums across the nation, proving you don’t have to confirm to societal pressures in order to be a good parent.
8. Binky Felstead
Image source: Instagram
Fan favourite on reality TV series Made in Chelsea, Binky Felstead is now an Instagram influencer with millions of followers. She uses her profile to promote a fit and healthy lifestyle, as well as to document the joys, trials, and tribulations of having children.
Co-founder of ‘bloss’, a parenting network founded due to the lack of credible information available for parents online, Binky and her business partner Steph Desmond created a website and app to connect people to a one stop shop of trustworthy, professional advice for parents and parents-to-be.
Binky has also combined her love for fitness with motherhood, creating a series of relaxing retreats called ‘The Mummy Tribe’ which offers several courses to teach new mums the importance of looking after their minds and bodies.
9. Travel Mad Mum
Image source: Instagram
Karen Edwards, known as Travel Mad Mum, is an inspiration to all parents and travel enthusiasts wanting to travel the world alongside their children.
As one of the world’s top travel influencers, her platform has over 100,000 loyal fans and provides a unique perspective on international travel. After the birth of her first child, Karen was keen to demonstrate that her travelling days weren’t over, as she has continued to visit destinations all over the world with her daughter Esme, son Quinn and husband, Shaun.
She now shares her travels with her loyal fanbase of fellow travel enthusiasts and her online platforms are the go-to place for parents looking for tips on how to travel with children.
10. Taira’s Family
Image source: Instagram
Taira Macauley is a parenting influencer whose channels features life with her husband and six children, Ollie, Iris, Max, Elsie, Jude, and Jean, all of which are aged between six and 16.
The family pride themselves on the authenticity of their social media, telling fans to expect noise madness, mayhem, and fun, alongside lifestyle, fitness, and food.
In April 2016, the family decided to follow a vegan diet and now document their journey, sharing their vegan beliefs, food and nutritional advice, alongside everyday life and adventures.
Taira has now become one of the biggest vegan influencers online, which has led to collaborations with leading food brands.
So, if you're looking for a parenting influencer to collaborate with or to work alongside as part of your latest marketing campaign, look no further!
These parenting influencers are some of the very best in the business and will help to increase brand awareness, generate sales and support product promotion.
If you’re a brand seeking a parenting influencer to work on your latest campaign, then contact our team of matchmaking experts today by calling 02039 580427 or email contact@influencermatchmaker.co.uk.
