In the food and drink industry, there’s no doubt that bloggers and YouTube creators are now taking over. With the world now being so fast paced and few people having time to spend hours in the kitchen, more and more people are turning to an easier cooking lifestyle. Thanks to social media influencers, these people have access to tips and recipes at the click of a button.
Here at Influencer Matchmaker, we’ve hand-picked four of the best food influencers to bring some inspiration to your plate.
1. Fuss Free Flavours
Brands worked with:
Mornflake, Princes, Papa Johns, Iceland, Arla, Quorn, Dr. Oetker, Heinz Mayonnaise, Tropicana and Higgidy.
Helen Best-Shaw, also known as Fuss Free Flavours, has been sharing her food thoughts and recipes with her following since 2007.
Helen decided to start her blog as she realised she could help people who were on a budget and wanted to eat healthily by creating great food without spending a lot of money. Wanting to strain the difference between eating cheaply and cheap food, she created Fuss Free Flavours.
A decade later and Helen has gained a great following, with her Instagram account boasting 46k+ followers. Her blog has previously ranked #2 Top UK Food Blogs on Instagram in the Foodies 100 and she has also recently been announced as runner up for the 2017 Good Housekeeping Food Awards for the ‘Best Food Blogger’.
2. Hungry Healthy Happy
Brands worked with:
Gousto, Asda, Arla, Dorset Cereals, Wagamama and Caffé Nero.
Hungry Healthy Happy is one of the UK’s most popular food and lifestyle blogs, receiving over 200,000-page views per month. Hungry Healthy Happy not only features recipes that show that healthy eating doesn’t have to be boring but Dannii also features home and garden projects, family life and travel.
3. Tinned Tomatoes
Brands worked with:
Robert Welch, Metcalfe’s, Graze, Baxter’s and Ryvita.
Tinned Tomatoes has been blogging since 2007. Specialising in easy vegetarian and vegan cooking, Jacqueline’s blog has proved to be a huge success with over 12 thousand followers on Instagram. Tinned Tomatoes also writes for publications such as Readers Digest, Vegan Life Magazine and Cook Vegan as well as working with high profile brands. If you’re thinking about eating less meat or going vegan, you should be following Tinned Tomatoes.
4. A Mummy Too
Brands worked with:
Onken Yogurt, Fry Light, Robinsons, Philadelphia and Betty Crocker
Emily Leary, also known as A Mummy Too is a multi-award-winning food, parenting and lifestyle blogger. Founded in 2011, A Mummy Too has been growing rapidly ever since with her recipes, tips and interviews appearing in numerous publications from the likes of Marie Claire, BBC Good Food and Food Network. Now, at a whopping 29.4K+ followers on Instagram and over 500 recipes on her blog, A Mummy Too is certainly a blog that you should be following.
With the ever-growing resource of food and drink bloggers to call on, it is vital to find the right one for your business. If you’re looking to work with an influencer or a brand then be sure to contact Amelia and team on – aneate@influencermatchmaker.co.uk or 02039 580427
