With everybody seeking to diversify their feeds (and rightly so!), we thought we’d share our favourite black social media influencers that are perfect for brand collaborations. 

From fashion and style to health, fitness and entertainment, these influencers are renowned for their talents and impact online. 

Social media can be a little overwhelming, especially if you’re a consumer looking for inspirations, or as a brand searching for the ideal collaboration. So, with that in mind, we’ve got you covered. 

Take a look at a few of our favourite black social media influencers! 

Rochelle and Marvin Humes 

Image source: Instagram

After rising to fame as part of boyband JLS, Marvin has gone on to become a DJ and one of the most popular influencers around, as has his wife Rochelle, who is best known for being a member of girl group The Saturdays.

Now, both Rochelle and Marvin appear regularly on our TV screens, presenting and working on shows such as This Morning and, Loose Women, and the pair even host their very own music quiz show, The Hit List. 

As well as being popular parenting influencers, Rochelle is recognised within the fashion industry with several clothing collections with high-street brands. More recently, Rochelle launched her very own baby bath and skincare brand, My Little Coco. Also an author and avid foodie, Rochelle is a woman of many talents. 

Marvin is also well-known within the world of fashion, as he also has his own clothing edit with Next. Passionate about food, parenting and music and entertainment, Marvin is a huge hit with fans, making him the perfect partner for your upcoming campaign. 

Recipes From a Pantry 

Image source: recipesfromapantry.com

Bintu is the face behind the hugely popular food account, Recipes From a Pantry. Founded in 2012, Bintu uses her Instagram feed and blog to share her innovative and delicious recipes. 

Healthy, nutritious and full of colour, Bintu’s dishes are real family-pleasers. From sweet treats and desserts to hearty main meals and festive drinks, Bintu’s feed has it all.

Having grown up in Sierra Leone, Bintu’s love for African cooking has continued to be the main driver in her work, although she always has something to offer everyone. 


Image source: Instagram

Sean Webster, also known online as Sug-Sean, is an influencer dedicated to creating content about men's fashion, grooming and lifestyle. 

Sharing his unique and suave fashion sense, Sean’s Instagram feed is filled with stylish shots, detailing his favourite outfits and must-have wardrobe staples. 

Sean documents many aspects of his lifestyle through illustrative photography whilst sharing inspiration and advice to men everywhere. 

A self-described creative storyteller and minimalist aiming to do more with less, Sean’s originality and innovative ideas shine through his social feeds. With a large and loyal following, Sean’s platform is ideal for brand collaborations to take place, making him a highly sought after black social media influencer. 

Meet the Greers

Image source: Instagram

Another addition to our favourite black social media influencers is none other than Meet the Greers, a family of online influencers and daily vloggers. 

As one of the most famous families on the internet, the Greer’s document their days on both YouTube and Instagram. Nathan, Tara and their six children have made quite the impact online. 

From hilarious challenges and family adventures to momentous occasions and holidays, the Greers family are a one-stop-shop for entertainment. 

Based in Birmingham, the Greers’ share family life with their thousands of followers, and with such fun and relatable content, it is no wonder they are such a huge hit with both fans and brands. 

Luke Trotman

Image source: Instagram

After making it to the final of ITV’s Love Island, Luke Trotman soon became one of the most talked about influencers online. 

With an interest in fashion and recognised for his original and unique sense of style, Luke’s Instagram feed is filled with shots showcasing his favourite outfits. Giving fans a glimpse into their lavish London apartment, Luke and his girlfriend Siânnise are also popular on YouTube. 

Giving fans an insight into his busy lifestyle, Luke also uses social media as a way to document his creativity and innovative mind. 

With a huge fanbase and making moves as an entrepreneur, Luke is the ideal influencer for future brand collaborations. 

Whilst there are many other black social media influencers that we love (in fact, too many to mention!), those are just a handful of our favourites. 

Popular among both consumers and brands, these influencers are sure to help you reach your business goals, whatever they may be. 

So, if you’re looking to work with black social media influencers, get in touch with our team of experts today by calling 0203 9580 427, or email us at contact@influencermatchmaker.co.uk