UEFA Champions League
Brief
Ahead of the 2019 UEFA Champions League Final in Madrid, which saw Liverpool crowned champions of Europe, the event’s official sponsors Hotels.com hosted a ‘Champions Retreat’ within the stadium’s hospitality area.
To impress and entertain their stakeholders the online booking portal enlisted our help to secure them four high-profile social media influencers, plus one special celebrity guest to join them for the match.
How We Delivered
Experts in sourcing and securing top talent, we paired the brand with multi-award-winning singer Jessie J. A born and raised Spurs fan, Jessie has 8.1 million Instagram followers and was a huge name to have represent the Hotels.com brand.
As part of the campaign’s influencer requirement we matched Hotels.com with former footballer turned TV personality, Mark Wright and his cousin Elliott Wright, as well as Love Island 2018 winner Jack Fincham and The Apprentice contestant Andrew Brady.
The foursome has a combined Instagram following of 4.8 million and during the day used their platforms to share posts and stories from the match.
The Results
208K
Likes
12.25M
Reach
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