Motor company, Hyundai, wanted to promote their IONIQ 5, an ultra-fast charging electric car.
Hyundai wanted to ensure that it could spread awareness of its new product, whilst maintaining the key messaging around it, involving its eco-friendly and fast charging features.
When Hyundai presented this request to us, we felt that a mix of influencers would be suitable for their needs, so we partnered Hyundai with Binky Felstead, Alex Bowen, Lauren Giraldo, Tristan Phipps, and Verity Bowditch.
How We Delivered
With the brief in mind, we felt like these influencers all had lots to offer Hyundai. With millions of combined followers between them, and their ability to post content that is tailored to their followers’ preferences, the quality of content that was required and the ability to distribute it to a wide audience was definitely achieved.
The campaign involved them each posting an Instagram Reel using Hyundai’s new filter that generated an eco-friendly mission for them to promote the IONIQ 5.
Each influencer’s contribution meant that the campaign generated fantastic results!
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