Amazon Prime Video
Brief
Amber Gill, best known for winning Love Island in 2019, was hired to star alongside Sideman in Amazon Prime Video's "One Star Reviews" series.
The perfect influencer for this campaign, Amber brought her vibrant personality and connection to a young audience, making her an ideal fit for Amazon's fun and relatable content. The Amazon series humorously tackles negative reviews, exploring if the reviewed products are really as bad as the reviews say they are. This series blends entertainment with clever marketing to elevate Amazon Prime Video's brand appeal.
How We Delivered
Amazon Prime Video's "One Star Review" featuring Amber Gill was a huge hit, captivating audiences with its unique and humourous approach to products that have received a one-star review on Amazon. Amber stars alongside Sideman, helping Amazon to reach a fresh demographic. With her infectious personality and wide fanbase from Love Island, Amber added an entertaining dynamic to the episode.
The episode was a major success, watched over 1.6 million times on the Amazon Prime Video UK & IE YouTube channel. Amber's involvement in the campaign perfectly aligned with her influencer status and appeal to younger audiences, helping Amazon to reach younger generations. The campaign's success demonstrates not only how influencers can boost brand visibility, but also the popularity of lighthearted video content.
The Results
1.6M
Video Views
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