About Amelia Hayes
Amelia Neate is an influencer marketing expert and Senior Manager at Influencer Matchmaker, with extensive experience helping brands understand, identify and work with influencers and content creators. With a strong understanding of the creator economy, Amelia provides insight into influencer marketing strategy, talent partnerships, social media trends and the changing relationship between brands and online audiences.
Working at the heart of the influencer marketing industry, Amelia has seen first-hand how the sector has developed from short-term sponsored posts into a sophisticated marketing channel built around longer-term creator relationships. Her expertise covers influencer selection, campaign strategy, brand alignment, audience engagement and the factors that contribute to successful partnerships between businesses and creators.
Through her work with Influencer Matchmaker, Amelia helps brands navigate a rapidly changing social media landscape and understand where influencer marketing can fit within their wider marketing strategy. She is particularly interested in the evolution of the creator economy, the growing commercial influence of creators and the importance of choosing talent whose audience, content and values align naturally with a brand.
"The role of influencers has changed significantly. Creators are increasingly becoming long-term commercial partners, bringing brands closer to highly engaged audiences through their creativity, credibility and understanding of what genuinely resonates with their followers" - Amelia Neate, Senior Manager, Influencer Matchmaker
Contact Infomation
Phone number: 07875939071
Email Address: ahayes@influencermatchmaker.co.uk
