Depop has brought a new type of fashion influencer to the fore. It combines the e-store aspect of eBay with Instagram’s social connectivity to create an amalgam unlike any other. And with an over 4.5 million users and one item selling every four seconds, it is a perfect marketplace to reach fashion-focused millennials.
This new guerilla medium looks to shake up the digital landscape like never before. Where Instagram is your friend showing you their new dress, Depop is a shop front window emblazoned with the names of exciting fashion influencers. This mobile and social shopping app is the surest sign of the influencer evolution and brands would be hard pressed to find a better platform for success.
Where Did It Come From?
Depop was founded by Simon Beckerman after working for PIG magazine in Italy. Initially, a platform for the magazine to sell its featured clothing, Depop grew into an entirely different beast. Beckerman has been pleasantly surprised by its success stating;
This all equates to approximately 22,000 sales a day.
Now with offices in major world capitals, Depop has become a hub for fashion lovers and a new generation of influencers. So here's our list of the ones to watch out for in 2018...
Emily Ratajkowski
The famous model and actress, Emily Ratajkowski is renowned for her laidback Cali style. She boasts over 23,000 followers and regularly sells brands like Free People, LPA and Reformation. Her fame and fortune have endeared her to her followers as they vie for an opportunity to own this A-lister’s threads.
Lottie Moss
Lottie Moss is the younger sister of the always in-vogue Kate Moss. As the next-in-line to the fashion throne, there is a lot of hype around Lottie. Her followers are drawn in by her focus on high-street retailers like River Island, H&M and Primark and her mirror selfie style. This down-to-earth fashionista is a talent on the rise and well-worth watching.
Chiara Ferragni
Chiara Ferragni, otherwise known as The Blonde Salad, is one of the biggest Depop users. She has over 1.7 million followers and often sells the likes of J Brand jeans and seasonal pieces. Her posts vary in style and she has an eye for framing clothes in the best way possible.
Joanna Kuchta
Joanna Kuchta is a Polish DJ and model with over 97,000 followers. Her collection boasts some Instagram classics, from fluffy mules to Champion sweatshirts and even UK size 3 shoes. This star has a good eye for trendy clothing on a dime and has built up a legion of fans eager to snap up her finds.
Leandra Medine
Leandra Medine brings a unique aspect to her Depop profile. Incredibly stylish and wickedly funny her 870,000 fans enjoy her captions as much as they do her catalogue. Leandra provides the ideal statement pieces at a reduced price including items from the likes of Marc Jacobs, Stella McCartney and Isabel Marant.
Marzia Bisognin
Marzia is best-known by her YouTube title CutiePieMarzia. The Italian vlogger and model has almost 6.5 million subscribers on the video platform and 60,000 on Depop. Marzia sells everything from accessories to boots and home décor with items selling fast.
Tess Holliday
Tess Holliday is a plus-size model with a huge following. Tess has over 14,000 followers and sells all sorts including handbags, dresses, and the popular Eff Your Beauty Standards brand. She is an icon in the UK and a beloved role model.
Katie Eary
Katie Eary is a renowned British designer who has worked with the likes of Pretty Green to create unique and ‘disobedient’ trends. Katie admits to taking cues from the likes of Irving Welsh and William Burroughs and channels this into her daring and unabashed style. Katie’s fans number in the thousands and she is yet another celebrity embracing the magic of Depop.
These names are a small sample of the vendors on Depop and users as well as brands have found inspiration in the rich, famous and influential. Fashion icons and influencers like these have become the focus of not just fashion but media at large and are the perfect faces to front your business. Staying at the cutting edge is a must for any fashion-conscious campaign and working with a Depop influencer is a sure-fire way to keep ahead of the curve.
Influencer Matchmaker have a wide range of influencers to collaborate with you on a marketing strategy or product launch so contact us today and make full use of Depop’s meteoric rise.
