Collaborations between brands and influencers is a trend that is here to stay. So, it was no surprise to us when M.A.C, one of the most iconic make up brands in the world, announced that they were collaborating with a diverse group of influencers and celebrities to promote their new range of nude lipsticks. The campaign aimed participants strip down and celebrate your boldest, most authentic self.
Now, MAC is taking its brand storytelling to a bold new level with the "I Only Wear MAC" campaign—an audacious celebration of self-expression featuring an eclectic mix of celebrities, influencers, and cultural icons. From Martha Stewart's sultry ASMR video to Julia Fox making a statement in the NYC subway, this campaign is all about embracing confidence, individuality, and the power of the perfect nude lipstick.
The campaign also taps into social media’s biggest voices, with influencers and beauty creators showcasing their personal takes on MAC’s latest nude lipstick collection—a shade for every attitude, every personality, and every moment. With a focus on diverse representation and boundary-pushing creativity, MAC proves once again why it remains a trailblazer in the beauty industry.
Those selected influencers were:
 1. Martha Stewart
 2. Julia Fox
 3. Maura Higgins
 4. Odell Beckham Jr
 5. Beabadoobee
 6. Tiffany Pollard
This diverse lineup underscores MAC's commitment to celebrating individuality and self-expression through their range of nude shades.
With each lipstick retailing at roughly £16.50, it’s clear that M.A.C’s investment in influencers will be extremely lucrative.
The world of influencers is changing. These ‘beauty gurus’ are now becoming the whole package, with each being experts, photographers and editors who people love to follow and be inspired by.
Contact Influencer Matchmaker today if you want to be part of a successful collaboration like this!
aneate@influencermatchmaker.co.uk or 02039 580427
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