As the demand for new and exciting products from influencers only grows, it is a natural transition for some of the influencer heavyweights to venture into the publishing world.
Very much aware that the books influencers produce are almost guaranteed a spot on the best-seller list, top publishing houses such as Penguin Books have noticed the gap in the market for publications written by mainstream social media Influencers.
Penguin are the company who bought into the idea behind Zoella’s first novel Girl Online – a smart move as it went on to become the New York Times Best Seller, as well as the fastest selling book of 2014 and smashed the record for the highest first week sales.
Some of the other social media influencers and YouTube stars who have cemented themselves in the publishing world include: Niomi Smart who released her cook book ‘Eat Smart’ in 2016, Tanya Burr who has two books published, Joe Sugg, Marcus Butler, Tyler Oakley and Alfie Deyes.
Such is Zoella’s popularity and influence across a whole host of industries, High Street retailer WH Smith, have gone one step further and brought her on board to create ‘the Zoella & Friends book club’. This new phenomenon sees Zoella select her top picks of novels which she then shares and reviews on her YouTube channel – a channel which reaches over 11 million subscribers! WHSmith then sell these books off in a bundle, tapping into her vast UK audience.
Each influencer has brought something new and fresh to the bookshelves and with summer upon us, there is no better time to enjoy a good book while relaxing by the pool.
Take a look at our pick of the top influencer novels you should be adding to your summer reads…
Wilde Like Me
This heart-warming book is the debut novel from Louise Pentland, formerly known to her YouTube fans as ‘SprinkleofGlitter’ – a name she shed back in 2016 in the pursuit of a more mature audience. This novel reflects this change, the it follows the life of single mum Robin Wilde, tackling adult issues.
A perfect pool-side novel, the book will take you on a journey of self-discovery through the eyes of Louise’s protagonist.
Girl Online 1, 2 & 3
If you haven’t jumped on this craze, then there is no time like the present. Fresh and inspiring, the Girl Online collection is the brainchild of YouTube sensation, Zoella. The first novel, Girl Online, came in 2014 and has been followed by two more hugely successful sequels – Girl Online Going Solo and Girl Online On tour.
Easy to read and perfect for filling the time on the plane, these three books are a must-read.
All That She Can See
Carrie Hope Fletcher is a star of the West End having taken centre stage in hit shows such as Les Misérables. Off stage she is a best-selling author. All That She Can See is the latest novel from the young influencer. Featuring themes of love, food and a sprinkle of magic, Carrie has created the perfect summer novel.
The story has something for both teens and adults to enjoy.
Influencer Matchmaker are an agency who pair brands and influencers together to create a profitable and harmonic relationship. For more information on how you can work with our brands or influencers please contact Amelia Neate and team on [email protected] or 02039 580427.