• Influencer Categories
    • See All Categories
    • Automotive
    • Beauty
    • Celebrity
    • Fashion
    • Food & Drink
    • Gaming & eSports
    • Health & Fitness
    • International
    • Interior Design
    • Lifestyle
    • Music & Entertainment
    • Parenting
    • Reality TV
    • Technology
    • Travel
  • About us
    • Our Team
    • Our Values
    • Our Culture
    • Our Awards
    • Rewards
    • Influencer Management
    • Corporate Social Responsibility
    • How Much Does an Influencer Cost?
    • Get in touch
  • Case Studies
  • Resources
    • Top Influencers
    • News
  • Contact us
  • Influencer Categories
    • See All Categories
    • Automotive
    • Beauty
    • Celebrity
    • Fashion
    • Food & Drink
    • Gaming & eSports
    • Health & Fitness
    • International
    • Interior Design
    • Lifestyle
    • Music & Entertainment
    • Parenting
    • Reality TV
    • Technology
    • Travel
  • About us
    • Our Team
    • Our Values
    • Our Culture
    • Our Awards
    • Rewards
    • Influencer Management
    • Corporate Social Responsibility
    • How Much Does an Influencer Cost?
    • Get in touch
  • Case Studies
  • Resources
    • Top Influencers
    • News

Vistry Group

Brief

Looking for a way to increase its social media presence, the Vistry Group wanted to raise awareness of its two brands, Bovis Homes and Linden Homes. In order to do this, Vistry Group got in touch with us at Influencer Matchmaker to ask for the most appropriate talent to help achieve the best results and hopefully gain new followers.

With the run up to Christmas, and with the cost-of-living crisis in mind, the Vistry Group wanted to do a giveaway on Instagram to not only help people in these tough times, but also saw it as an opportunity for individuals to engage with its page and generate potential new followers.

Offering people the chance to win one of ten £100 Amazon gift cards, the Vistry Group was in search of a couple of high-profile influencers whose content revolves around houses and interior design in order to promote the campaign.

We suggested that Billie and Greg Shepherd would be suitable influencers for the campaign, as their joint home page, @homewiththesheps, has a total following of over 700K followers and their content focuses primarily around their house.

With the couple helping to raise awareness on the Bovis Homes Instagram page, we thought that popular influencer Lydia Bright would be a great influencer to run the campaign on her home Instagram page, which boasts over 100K followers, for the Vistry Group’s second brand, Linden Homes.

How We Delivered

Both the Shepherds and Lydia delivered an Instagram post and a story, with three frames, which they posted on their home pages, promoting the giveaway to their followers.

With the posts and stories directing people straight to the Bovis Homes and Linden Homes Instagram pages, people would have to enter the competition from the posts on the brands account, which involved people following the account as well.

Asking Billie, Greg and Lydia to add a Christmas theme to the promotion, the influencers reiterated the effect of the cost-of-living crisis as well as talking about the opportunity to do some last-minute Christmas shopping. The Vistry Group also asked for the influencers to show anything that they have recently bought from Amazon that may be a ‘home essential’ in which they can encourage their followers to enter the competition.

To make sure that the promotion reached as many people as possible, the influencers included hashtags, as well as Lydia sharing the competition to her main page, which boasts over one million followers.

The Results

social media logo

379K
Impressions

social media logo

657.5K
Reach

Let's talk

Get in touch with us today

If you’re looking to launch an influencer or celebrity marketing campaign, then contact our team of experts today

Please note we don’t accept requests for birthday or personal messages, nor do we accept requests for autographs.

↑

We aren't your typical matchmakers - we don't help individuals find their one true love. Instead, we're a full-service brand and influencer matchmaking agency, always going above and beyond for our clients.

Quick Links

Brand Partnerships Influencer Management Talent Case Studies Get in touch Cookie Policy Privacy Policy Terms of Use

Find us

Head Office

Barrington House,
Leake Road, Costock,
Loughborough,
LE12 6XA

London Office,

1st Floor,
17 Hanover Square,
Mayfair, London,
W1S 1BN

contact@influencermatchmaker.co.uk
02039 580427
PINTEREST
© 2025 Influencer Matchmaker