Reading Eggs were seeking to increase brand awareness and attract new customers through trial registrations.  

Aiming to showcase the platform as a great tool for both home learning and as a way to support online school learning, Reading Eggs were looking to collaborate with a number of relevant influencers. 


After listening to the brand’s brief, we decided to pair them up with ML Hudson and Meet the Greers, both of whom are recognised for sharing family life online, including home-schooling. 

Both families shared images as part of an Instagram post, as well as sharing a swipe up link on Instagram Stories.  

Providing honest and authentic reviews, both families explained how their little ones were getting on with the Reading Eggs tool whilst providing their followers with a link to a free trial.