Quaker Oats
Brief
Quaker Oats partnered with Olympic diver Tom Daley, for a new campaign encouraging audiences to start their morning right with a nutritious breakfast. Featuring the hashtag #DaleyKickstart, the campaign emphasises the importance of fuelling up for the day ahead.
With Tom Daley as the face of the campaign, the message was spread across Instagram, Facebook, YouTube and Twitter, where he shared his own morning routine and how Quaker Oats helps him stay energised as an elite athlete. The collaboration aims to inspire people to prioritise a healthy breakfast and kickstart their mornings with Quaker Oats.
How We Delivered
This campaign with Quaker Oats saw Tom complete two exclusive photoshoots, radio broadcasts and various media interviews. Fans were also given the opportunity to meet Tom in meet & greets and Quaker gained further visibility via off-pack promotions in over 500 Tesco stores across the UK - encouraging shoppers to fuel their mornings with Quaker Oats.
Tom posted two images to his personal Instagram account, which received a combined 96K likes. He also created a variety of Instagram stories, in which he offered fans the opportunity to ask him questions on how he wins the morning with Quaker Oats. Images from the photoshoot were also posted to the Quaker Oats Instagram account, along with promotional videos on their YouTube channel and Facebook page.
The collaboration extended beyond digital content, having also reached 4.5 million print readers. Tom Daley's Olympic reputation made him the ideal ambassador for the campaign with Quaker Oats, with his disciplined morning routine and focus on nutrition perfectly aligned with Quaker Oat's message of kickstarting the day with a healthy breakfast.
The campaign successfully highlighted the importance of starting the day right with a nutritional breakfast, like Quaker Oats, and reached millions of consumers across multiple platforms.
The Results
96K
Likes
1.4K
Video Views
1K
Video Views
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