Ahead of their very first awards show, Pretty Little Thing were looking to partner up with a popular and diverse influencer to show their support for both the brand and the Pretty Little Thing Awards.
Taking the brief on board, we paired Pretty Little Thing with none other than Caitlyn Jenner. As a member of one the most famous families in the world and developing such a strong UK fan base following her success on ITV’S I’m A Celebrity… Get Me Out of Here, we thought Caitlyn was the perfect match.
Here at Influencer Matchmaker, we handled all logistical elements of the campaign, including travel to and from the US. Unfortunately, due to the UK lockdown and travel restrictions, Caitlyn was unable to travel and the event wasn’t able to go ahead. However, PLT hosted the awards virtually on Instagram live and Caitlyn won the LGBTQ+ Supporter of the Year award.
As part of the partnership, Caitlyn created a video for IGTV to raise awareness of and support the virtual Pretty Little Thing Awards Show.