Nuxe

Vogue Williams and her mother, Sandra, were enlisted for a heartfelt campaign that promoted two of NUXE's hero products - Nuxuriance Gold and Crème Prodigieuse Boost. Having both used the NUXE products, Vogue and Sandra demonstrated the effectiveness of the brand's products across generations - making them the ideal brand ambassadors for NUXE.

The campaign was kicked off by Vogue, posting on her personal Instagram account announcing her new role as a brand ambassador for NUXE. In the post, she included two images - one of her holding the NUXE Crème Prodigieuse Boost products, and one that showed a close-up shot of the Crème Prodigieuse Boost products. Her caption for the post announced the exciting news that she was to be a brand ambassador for NUXE, and she also detailed her favourite product - the night recovery oil balm.

NUXE UK also shared an Instagram post, featuring four images - Vogue proudly holding the Crème Prodigieuse Boost, a close-up of the products favoured by Vogue, Sandra displaying the Nuxuriance Gold products and a final shot of Sandra's favourite products.

Adding to the campaign, Sandra and Vogue joined NUXE at a press event. They made a special in-person appearance at Marks & Spencer's Bluewater in Kent, at their skincare event. At the event, they discussed their love for the brand and NUXE's products, along with how they use the products to keep their skin glowing.

Their mother-daughter dynamic really added to the campaign, bringing warmth and authenticity to the promotion of NUXE's products.