The objective of this campaign was to raise awareness of Lovehoney as a brand for sex toys and lingerie, focusing on Valentine’s Day.  

Aiming to drive traffic to the Lovehoney website and their new range of Valentine’s lingerie, the brand wanted to emphasise that all couples celebrate differently, whilst encouraging them to try something new. 


We were able to find Lovehoney their perfect match just in time for Valentine’s Day. We partnered Lovehoney with Made In Chelsea stars Olivia Bentley and Tristan Phipps.  

With more than half a million followers between them, and regularly keeping fans in the loop with their relationship, we felt that this loved up duo were the best people for the job. 

To help raise brand awareness and increase traffic to the website, Olivia and Tristan filmed a fun video for IGTV on Instagram. Inspired by the classic Mr & Mrs game show, the couple answered a few cheeky questions and explained how they were going to make this year’s Valentine’s Day one to remember. 

Both Olivia and Tristan shared the video to Instagram, as well as posting a swipe up link to their Instagram Stories.