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Hey! launched their range of smart home products, creating a simple, all-in-one solution to both the industry and people’s homes.

Solving the problems of thousands of consumers, we paired Hey! with a number of well-known social media influencers to help increase brand awareness and generate sales of their simple and innovative products.


TOWIE’s Samantha Faiers, SAS: Who Dares Wins Ollie Ollerton and tech influencer What Gear were the influencers we carefully selected to work on this campaign.

Emphasising simplicity and ease, Sam and Ollie both took to Instagram Stories and their main feeds to share their love for the range of smart products as well as providing swipe up links, encouraging their followers to check out the brand and make a purchase.

What Gear also posted to Instagram and shared a detailed video review to his YouTube channel.

The Results
Hey Results