Providing people with a platform that believes in fate, Happn isn’t the traditional dating app. Creating an app that allows people to connect with those they cross paths with, Happn is designed to make the process of online dating smooth and easy.
Happn wanted to raise brand awareness and generate sign-ups, so we enlisted the help of two high-profile influencers to spread the word.
With the brief in mind, we partnered Happn with Love Island’s Arabella Chi and TOWIE’s Pete Wicks. Both influencers are renowned for being romantic and often share their experiences of love, making them ideal for this collaboration.
Arabella shared a combination of Instagram Stories and a main feed post to share her love for the app as well as giving her followers an insight into her profile. Pete created a fun and innovative video with his close friend and fellow reality TV star, Sam Thompson which was a huge hit online.