Following the UK’s lockdown, the hair and beauty industry has taken a huge hit after having to close for such a long period of time. Eleventh Hour Beauty launched their #standwithsalons campaign to help support the industry and salons when they can reopen and were looking for an influencer to help promote and raise awareness of their campaign.
Based on the brief, we tapped into our network of impressive influencers and paired Eleventh Hour Beauty with Love Island star, Olivia Bowen.
Regularly sharing her beauty favourites and hairstyle how-to’s online, Olivia is the ideal match for Eleventh Hour.
Through a variety of social media content, press interviews and a live beauty Q&A, Olivia encouraged her followers to use the Eleventh Hour hair and beauty booking system to help support salons once they reopened.