EDF Energy

Wes Nelson and Dr Alex George joined forces with EDF Energy to promote sustainable energy, with a particular focus on electric vehicles and nuclear energy. This campaign aimed to raise awareness of eco-friendly technologies and address common misconceptions surrounding EVs.

They starred in Electric Adventures, an influencer-led road trip film, where they explored the benefits of EDF Energy's electric car offering whilst busting myths about electric vehicles. The pair took an exciting road trip across East England, driving a Tesla Model X.

Throughout their journey, Wes and Alex shared their journey on various social media platforms. Dr Alex posted a YouTube video featuring the Tesla Model X Runway Challenge, showing off the car's impressive speed and performance. On Instagram, Alex shared a picture in front of the sleek Tesla Model X, further highlighting the advantages of electric vehicles.

The campaign effectively combined Wes' background in nuclear engineering and Alex's medical expertise to emphasise the health and environmental benefits of transitioning to cleaner energy. Their combined influence helped to drive greater awareness of EDF Energy's commitment to sustainable power, inspiring audiences to consider both EVs and nuclear energy as part of a greener future.