The Brands already cashing in on this year's Islanders

Love Island Brand Deals

There is just a few weeks remaining until the live final of Love Island, and while the majority of the UK will be pining for the show once it’s gone, not everyone will be sad to see the end.

Brands will be itching for islanders to exit the villa so they can crack on with launching their marketing campaigns, (which have probably been in the making since week one).  

While the finalists will naturally be on the top of all brands’ lists, some big names have already been utilising the power of contestants’ newly found fame drawing on the help of dumped islanders. 

Influencer Matchmaker takes a look at just some of the brands who have already benefitted from working with islanders…

William Hill

Rosie Williams For William Hill

Looking to promote William Hill Arms – the ultimate football pub for the World Cup – nationally known bookmaker, William Hill, were one of the first brands to snap up the dumped islanders. 

Kendall Knight and Rosie Williams barely had time to unpack those suspiciously light suitcases before the brand knocked on their door. 

Across the two ex-islanders’ Instagrams, William Hill gained access to 668k followers and the pair generated a whopping total of 84.8k likes and 740k video views for the brand. 


Zara McDermott for Missguided

If being the official clothing partner for the entire show isn’t enough, online retailer, Missguided, have been working with the dumped islanders upon their exit from the villa.

Whether it be supplying the clothes for their post-villa appearances or paid partnerships to promote Missguided clothing on Instagram, the brand is soaring as a result! 

Zara McDermott is one such islander who is raking in the likes for the brand. Since her somewhat blubbery exit from the villa on day 25, she has been uploading posts of her favourite Missguided picks and has already gained a total of 345k likes for the brand. 


Hayley Hughes Nutribuddy

Let’s face it, we all get a bit of body envy when Love Island airs each year, with the islanders always sporting mega toned legs, bums and tums. So, naturally, upon their exit from the villa the opportunity for fitness brands are endless. 

Supplement brand, Nutribuddy, were the first fitness brand to get involved as they recruited the likes of ex-islanders, Hayley Hughes, and Rosie Williams, to promote their brand on Instagram. 

Sharing a snap of them using the product, its benefits and how they incorporate it into their daily routine, Hayley and Rosie have brought in 79.5k likes for Nutribuddy. 


For more information on how you can work with Love Island contestants, past and present, contact Amelia Neate and the team on 0203 9580 427 or email