Top Love Island Influencers

The sun is shining (well, sometimes), the temperature is heating up and the hottest show around is about to land back on our TV screens. 

That’s right. Love Island is back! And to celebrate, we thought we’d share our top Love Island influencers. 

From Love Island royalty to first-time mums, professional boxers and the ultimate influencer – this blog post covers it all. 

So, let’s get into it. Shall we? 


1. Molly-Mae Hague

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Molly-Mae appeared on our screens as a bombshell arrival. Causing quite a stir in the villa upon her entrance, it didn’t take long for Molly-Mae to become somewhat of a nation’s sweetheart.  Coupled up with Tommy Fury (more on him later on!), Molly-Mae went on to finish the show as a runner-up. However, the loved-up duo are still going strong and are quite literally taking over the internet.  Molly-Mae left the villa and whilst she was already an established influencer, this has been heightened all the more. Having launched her very first clothing collection with fashion retailer PrettyLittleThing, Molly-Mae has gone on to become one of the most successful fashion influencers of our generation.  Now, with multiple clothing collections, beauty collabs and even her very own hair kit, Molly-Mae continues to be the epitome of success.  


2. Dani Dyer

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The whole nation fell in love with Dani Dyer, the daughter of East End’s very own Danny Dyer, and we continue to follow her newfound career as an actress and social media influencer.   Since leaving the famous Spanish villa, Dani has created a YouTube channel, launched her very own podcast with her dad and has launched numerous clothing ranges with online retail giant InTheStyle.  But, more importantly, Dani’s newest role in life is a mother. In January, Dani gave birth to her first baby, naming him Santiago. Embracing motherhood, Dani continues to document her life, sharing her experience as a first-time mum whilst continuing to explore her passions of fashion and beauty.  Recognised as the ultimate islander, Dani Dyer is most definitely a contestant to remember. 

Alex Bowen

3. Alex Bowen

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Still one of the most recognised faces in Love Island history, Alex Bowen left the villa with his now wife, Olivia Bowen (formerly Buckland) and continues to make his mark as a social media influencer. Since making his reality TV debut on the show back in 2016, Alex has become somewhat of an entrepreneur. From a fashion and fitness influencer to the founder of his very own clothing brand, Exempt Society, Alex’s busy schedule doesn’t stop there as he is often found travelling the world as  a DJ. Is there anything this man can’t do?


4. Jack Fincham

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Announced the winner of the show alongside Dani Dyer in 2018, Jack Fincham has continued to play a pivotal role in the world of social media. Whilst Dani and Jack may no longer be together, Jack has also embarked upon a journey of parenthood and became a father to his baby girl, Blossom. Jack has continued to share his passions of health and fitness, but of boxing, in particular. And, in 2021, Jack had his professional boxing debut, showcasing his hard work, dedication and talent. A true Love Island legend...


5. Tommy Fury

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Yet another health and fitness fanatic, Tommy Fury is a professional boxer based in Manchester. One half of Love Island’s most famous couples, Tommy captured the entire country as he fell in love with Molly-Mae on national TV. Regularly sharing his training journey and keeping fans up to date with his boxing career, Tommy is also renowned within the male fashion sector, too. Often travelling the world with Molly-Mae and his family, Tommy is a first-class influencer.


6. Zara McDermott

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With more than one million followers on Instagram, Zara has well and truly made her mark as a social media influencer. Since leaving the famous villa in Spain, Zara has appeared on our screen's multiple times. From Celebrity X Factor to Made In Chelsea, Zara has continued to rise in popularity across social media and reality TV. In a relationship with MIC’s Sam Thompson, Zara often shares sweet snaps, documenting their romantic getaways. As a popular fashion influencer, Zara is also an ambassador for Missguided and regularly showcases her glam wardrobe to her loyal followers.


7. Shaughna Phillips


As one of the most recent islanders, Shaughna joined the cast of Love Island in the summer of 2020 and has since become one of the most talked about influencers ever since. Upon leaving the villa, Shaughna has featured on multiple TV shows, including Celebs Go Virtual Dating, and The Real Full Monty. Eager to raise awareness of cancer, Shaughna took part in The Real Full Monty On Ice after losing her father. Sharing everything from her weight loss journey and surgery to how to deal with grief and all things fashion, it comes as no surprise that she has seen so much success.


8. Kem Cetinay

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One of the OG islanders. Kem Cetinay appeared on the third series of Love Island, and whether you know him for his hilarious sense of humour, or his bromance with fellow islander Chris Hughes, you will know just how loved he is. For the last four years, Kem’s career online has continued to blossom, going from strength to strength. And as the host of Love Island: The Morning After podcast alongside Arielle Free, Kem continues to be front and centre of TV and social media. As well as winning Love Island alongside Amber Davies, Kem finished in an impressive fourth place on ITV’s Dancing On Ice, released a single, and is about to host his very own TV show about mental health. We’re sure things are only going to continue heating up for this former islander...


9. Maura Higgins

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She may not have gotten off on the right foot when she entered the Love Island villa, however now, Maura has proved just how loveable and relatable she really is. With more than three million followers on Instagram alone, Maura uses her platform to share her passions for travel, beauty and fashion. Best friends with Molly-Mae, Maura often documents the pairs antics, and she has also released her own range of false eyelashes as well as a makeup collection with Inglot. Having teamed up with the likes of Ann Summers, Ego and having taken part in Dancing On Ice, we expect to see much more of Maura!

Olivia Buckland

10. Olivia Bowen

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The wife of Alex Bowen and Queen of Instagram and reality TV, Olivia made her mark on the influencer marketing industry when she appeared on the 2016 edition of Love Island. After a lavish Essex wedding, Olivia featured on TV show, Say Yes to The Dress and filmed her very own show, Second Chance Dresses. Now, Olivia and her husband have been busy renovating their dream home, which has given Olivia a passion for interior design and home décor. So much so, that is taking qualifications to become an interior designer! Renowned within the fashion and beauty industry, and with her very own clothing collections with InTheStyle, Olivia is a force to be reckoned with...

And those are just a few of our top Love Island influencers! Who are your faves? And who do you think we’ll be adding to this list next year?

With teasers being shared of the latest islanders, we are SO excited to get to know them and see what they get up to in the famous Spanish villa!

Love Island 2021, we are ready for you...

To find out more about working with Love Island influencers, get in touch with our team of experts by emailing, or give us a call on 02039 580 427.