Top Lifestyle Influencers

Diverse and engaging, lifestyle influencers inspire audiences from around the world by sharing content on a variety of topics. From home, travel, family, food and fashion, lifestyle influencers can do it all and everything in between. Renowned for sharing their days with their audience, lifestyle influencers are recognised for making quite the impact as well as creating honest and authentic relationships. Teaming up with the right influencer can help raise brand awareness and increase your engagement across a multitude of social media platforms. 

Here are some of our top lifestyle influencers... 

Giovanna Fletcher

1. Giovanna Fletcher


Creating a fun and positive online space for all to enjoy, Giovanna is a highly sought-after lifestyle influencer. An author, Instagrammer and podcast host, Giovanna is also Queen of the Castle after winning the 2020 series of I’m A Celebrity... Get Me Out of Here! As a mum of three, Giovanna leads a busy lifestyle, often taking to social media to document her days and experiences. With millions of followers online, Giovanna is the perfect lifestyle influencer to promote a new product or raise brand awareness. 


2. Dr Alex George


Alex George, or as he is more famously known, Dr Alex is the definition of a multi-hyphenate. Juggling his career as a Doctor for the NHS as well as his online role as a social media influencer, Dr Alex can do it all. Combining the two, he uses his platform to inform and educate his large and loyal following on a number of serious topics whilst having a whole lot of fun along the way. Dr Alex offers brands a unique opportunity when it comes to influencer marketing.


3. Elle Darby

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Elle Darby is one of the most popular lifestyle influencers online, and with a swoon-worthy Instagram feed and a YouTube channel filled with fun and engaging content, this comes as no surprise! From documenting her days alongside her fiancé and two pups to sharing fashion, interior and travel posts, Elle makes for the ideal lifestyle influencer for future collaborations. For brands seeking to raise brand awareness and generate sales, look no further than Elle Darby.  


4. Carys Whittaker

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Carys Whittaker, also known online as BusyBeeCarys, is a well-known lifestyle influencer on both YouTube and Instagram. With thousands of loyal followers, Carys shares a diverse range of content. Regularly sharing her days online, Carys is also passionate about fashion and health and fitness. As an advocate for body positivity, Carys is a role model to people all over the world. With expertise in multiple areas, Carys is the ideal person to collaborate with global, household brands. 


5. Em Sheldon

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Em Sheldon is a force to be reckoned with in the world of fashion, beauty, travel, and fitness, making her the perfect lifestyle influencer for brands to collaborate with. From luxury clothing hauls, home renovations, travel vlogs and baking videos, Em is a woman of many talents. Building up a significant following across a multitude of platforms, Em’s content is versatile and engaging, making her a great ambassador for future brand partnerships.  


6. Estee Lalonde

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Afte first moving to London and starting her channel in 2010, Estée has built an online empire with millions of followers. As one of the best-loved female influencers for her age, her fans rely on her channels and blog for makeup tutorials, shopping hauls, beauty reviews and exclusive updates on her latest adventures. With such influence online,she has continued to work with top brands such as ASOS, Lancôme and Chanel.


7. Sam Thompson

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Rising to fame on E4’s Made in Chelsea, Sam Thompson has now ventured into the world of social media influencing and has made a highly successful name for himself as a lifestyle influencer. Well-known for his bubbly and energetic character, Sam has gone on to work with some of the biggest names in the industry. Using social media to document his hilarious antics with friends, Sam offers brands a diverse audience, allowing them to reach new heights. 


8. Mark Ferris

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Mark Ferris is a talented content creator and popular male influencer. A former student of film and television, Mark has a knack for creating light-hearted and comedic content that entertains people across the world. Having started his channel in 2010, he has built an impressive fan-base and actively uses his following to be an advocate for discussing mental health.


9. Vogue Williams

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After spending many years as a model, Vogue entered a whole new realm of limelight when she married Made in Chelsea star Spencer Matthews. As a mother of two, Vogue uses her online channels to document her journey into parenthood as well as sharing her interests in interior design, fashion, and fitness. Now a podcast host and TV presenter, Vogue is a lucrative choice for global brands and campaigns. 

Chessie King

10. Chessie King

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Chessie King is a popular fitness and lifestyle influencer, as well as a body confidence advocate. As the creator of the C.Krets blog, she travels the world finding unique places to eat, workout, and holiday. Undoubtedly, Chessie is one of the best lifestyle influencers online, with such a diverse range of content for her large and loyal following to enjoy. Continuing to blossom in her career, Chessie provides great opportunities for future brand collaborations. 

At Influencer Matchmaker, we connect brands with the best influencers for their campaign needs. As a leading agency, our network of food and drink influencers can help ensure success for your brand and influencer marketing campaign, whatever your desired results may be.

For more information or to work with one of our top food and drink influencers contact us via email at Alternatively, call one of our team directly on 0203 9580 427.