Top Australian Influencers

With Australian bloggers and YouTubers making their mark on the industry, brands are queueing up to work with them. With huge online followings, Australian influencers are able to help raise brand awareness and can connect with millions of consumers. Using Instagram and YouTube to share exciting content, Australian YouTubers could be the perfect marketing strategy for you and your brand.

So, if you're in need of an Australian YouTuber, look no further. From beauty, fashion and fitness, here are our top picks of Australian influencers.

Tammy Hembrow

1. Tammy Hembrow

8.8M+
Instagram Followers
1.2M+
YouTube Subscribers
43K+
Twitter Followers

Having risen to fame as one of the most well-known Australian YouTubers, Tammy Hembrow has had a major impact in the world of beauty, lifestyle and fitness. Adored by millions of fans across the globe, Tammy has turned her work as a social media influencer into her very own business empire. As well as documenting the highs and lows of pregnancy, Tammy continues to document her life as a parent. Over the course of her career, Tammy has teamed up with a number of brands such as Protein World to help to raise their public profile and strengthen their commercial success.

Shani Grimmond

2. Shani Grimmond

1.5M+
YouTube Subscribers
1.4M+
Instagram Followers
163K+
Twitter Followers

As an Australian blogger and social media influencer, Shani Grimmond has successfully turned her passion for makeup and cosmetics into a rewarding career as a beauty influencer. Since launching her YouTube channel back in 2011, she has endeared herself to countless fans around the globe. Shani's passion for all aspects of beauty has helped her to produce a wide range of content across numerous social media channels. Her product endorsements and sponsored posts have proven to be incredibly influential, helping her to shape the success of any brand she works with.  

troy-sivan

3. Troye Sivan

10M+
Instagram Followers
6.8M+
YouTube Subscribers
2.6M+
Page Likes

Troye Sivan is one of the most famous examples of how a flourishing YouTube career can lead to global stardom, helping him to become one of the most popular Australian influencers. Having begun to make his name posting his own renditions of some of the biggest pop hits, Troye Sivan quickly moved into the exciting world of vlogging. As one of the best-known music influencers in the world today, Troye's superstar status has seen him become ideally placed to strengthen brand awareness.  

Chloe Morello

4. Chloe Morello

1.2m+
Instagram Followers
154.1K+
Twitter Followers
2.71m+
YouTube Subscribers

As a leading Australian YouTuber, Chloe specialises in all things beauty and style. With millions of subscribers and counting to her YouTube channel, Chloe captivates people from around the globe. She has worked with some of the world's most prestigious beauty brands such as Pixi Beauty, making her the perfect fashion and beauty blogger to work with for promotional campaigns.

Cody Simpson

5. Cody Simpson

3.9m+
Instagram Followers
7.3m+
Twitter Followers

A jack of all trades, Cody Simpson is somewhat of a superstar in Australia. As a musician, singer, songwriter, actor and model, Cody Simpson is the ultimate Australian influencer. With millions of followers on Instagram and a YouTube channel to go with it, it is no wonder Cody has a queue of brands lining up to work with him. With an audience as large as his, Cody makes for the perfect Australian influencer to collaborate with on various campaigns.

How Ridiculous

6. How Ridiculous

305K+
Instagram Followers
23K+
Twitter Followers
5.57m+
YouTube Subscribers

Australian YouTubers How Ridiculous create videos consisting of trick shots and a variety of sports-themed content. Known for dropping objects from a great height, this trio makes for exhilarating viewing. Having amassed a large and loyal following on their YouTube channel, How Ridiculous are able to reach a very specific target audience which can help raise brand awareness and increase website traffic.

Michael Finch

7. Michael Finch

617K+
Instagram Followers
84K+
Twitter Followers
951K+
YouTube Subscribers

As one of Australia's most successful beauty gurus, Michael Finch has amassed a following of hundreds of thousands on Instagram. This Australian YouTuber is known for his makeup tutorials and beauty product reviews. Having worked with some of the most well-known names in the industry, including Olay, Michael Finch is an expert when it comes to all things beauty. With such a loyal following, Michael is an ideal partner to help spread brand awareness.

Bella Fiori

8. Bella Fiori

658K+
Instagram Followers
86.4K+
Twitter Followers
2.06m+
YouTube Subscribers

Australian YouTuber and Instagram influencer Bella Fiori creates content centred around beauty, travel, lifestyle and crime. With several millions of people subscribed to her YouTube channel, Bella has grown a mass following all thanks to her engaging videos and social posts. Having made herself a reputable name within the industry, Bella is the perfect Australian YouTuber to feature on influencer marketing campaigns.

dianne-buswell

9. Dianne Buswell

851k+
Instagram Followers
155.4k+
Twitter Followers
236k+
YouTube Subscribers

Beginning her career as a professional dancer, Dianne has now ventured into the world of vlogging and is now an Australian YouTuber. Dianne rose to fame in the UK in 2017 when she joined the fifteenth series of BBC’s Strictly Come Dancing. Posting to Instagram and YouTube, Dianne documents her days as well pulling pranks and posting about her favourite beauty products.

Sammy Robinson

10. Sammy Robinson

643K+
Instagram Followers
10.4K+
Twitter Followers
7.22K+
YouTube Subscribers

Rising to fame on Instagram, Sammy Robinson soon joined the video-sharing platform YouTube. The Australian YouTuber began posting about hair and beauty before venturing into more lifestyle based content and soon began sharing daily vlogs. With a large and loyal following to go alongside her fun and infectious personality, Sammy can help brands improve their online presence and engagement.