Taira Macauley is a parenting vlogger of some repute. Her YouTube channel, Taira's Family, features her six children, Jean, Jude, Elsie, Max, Iris and Olive, aged between three and 13 and herself as they share aspects of their lives with their YouTube community.
In her videos, Taira focusses on veganism as a way of living. In April 2016 the family went vegan, representing one of the most intense decisions of their lives. With this in mind, much of their content featured the diets of her children and herself as a vegan bikini competitor.
Aside from their vegan beliefs which share food, fitness and nutritional advice with her fans, Taira's vlogs feature everyday life and family adventures. Her video is alight with days out and activities, alongside more simplistic vlogs featuring the ins and outs of family life.
In the past Taira and her family have collaborated with major brands such as Frankie & Benny's, H&M, Paulton's Park, Warner Brothers Harry Potter Studio Tour, Betty Collective, Pizza Hut and many more family related brands.
Alongside this, Taira has become one of the biggest vegan influencers, often promoting vegan beauty products and in fashion and fitness. She has worked with Kind Look Beauty, Debenhams and Innocent Smoothies among other major retailers.
Taira's fitness efforts have seen her compete as a bikini competitor and has been part of ShowGirl Fitness, a bikini fitness training team. In this area, she won many fans, thanks to her healthy advice, veganism tips and workout routines. Soon she began incorporating family life into her videos and that has spurred the Taira's Family channel to take off on both YouTube and Instagram.
Making videos on what vegan children eat earned her widespread popularity and over time the vlogs have transitioned into a well-established variety. Lifestyle videos have now taken up the majority of the family's content and followers enjoy the intimate, honest details of their life, on show in Taira and her family's vlogs.
To collaborate with Taira's Family or to find out more about how social media influencers can impact your next marketing campaign, contact Influencer Matchmaker via email at firstname.lastname@example.org. Alternatively, call one of our dedicated matchmakers on 0203 9580 427.
"My channel is as real as it gets - expect noise, screams, madness, mayhem & fun"