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Influencer Partnerships

Mummy Daddy Me

Instagram Followers
YouTube Followers


Mummy Daddy Me is a blog run by Katie Ellison, a popular parenting and lifestyle influencer who turns her experiences as a mum into guidebooks and informative blog posts. She also runs an active YouTube channel where she posts videos regarding parenthood several times a week. Throughout her videos, it is clear that Katie and her family have ‘a passion for travel and love to make videos of [their] adventures’ as well as capturing ‘extraordinary moments’ that they ‘can look back on in years to come’.

Filling her channel and blog with entertaining content around travel, interior design and ordinary day-to-day tasks, Katie has become a relatable figure for many mums. Many of her fans follow her online profile to find inspiration and share in similar experiences. On YouTube, her most popular videos are ‘What To Pack On A Flight With Kids’, ‘12 Month OId Baby Routines’ and ‘Things I Wish I Knew Before Having a C-Section’. Posting informative and engaging content, she allows viewers to learn and take guidance from her own experiences whether it be DIY, childbirth, or travel.

Throughout her blog, Katie discusses a wide range of topics with regards to family life and general lifestyle. Her blog topics range from ‘Letter to My Littles’, a page dedicated to documenting age milestones and first-times in the form of a little scrapbook, to ‘A Week In The Life Of Us’, where she gives readers a glimpse of her life as a mother and influencer. She also discusses pregnancy, travelling, fitness and eco-friendly living, and in turn becomes an easily relatable influencer with flexible interests and expertise in a variety of fields.

With a keen interest in environmental causes, Katie can often be seen to supporting and campaigning to raise awareness of important issues. She recently partnered with Coca Cola where she highlighted the importance of recycling in a series of sponsored blog posts. With a clear passion for the environment and sustainable living, she is a great influencer for brands whose values resonate with her own, and she often attracts readers who share similar passions aside from parenthood.

Her further collaborations include NatWest and Holiday Inn, both of which she dedicated blog posts to sharing her experience whilst travelling with Holiday Inn and using NatWest services. She promotes each business to readers who look up to the influencer for travelling and lifestyle advice.

To collaborate with Mummy Daddy Me or to discover more about using social media influencers, simply contact Influencer Matchmaker via email at Alternatively, call one of our dedicated matchmakers on 0203 9580 427.

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