Lucy Jessica Carter
Lucy Jessica Carter is a prominent figure within the digital world due to her stance as a beauty, fashion, lifestyle and parenting influencer. Since launching a channel on the popular video-sharing platform YouTube, the mum-of-four created an online fanbase of consisting of thousands before establishing a strong social presence across multiple other platforms. Amassing over 270k+ followers across her channels and 27m+ views across her videos, she continues to grow as a popular social media influencer alongside being a full-time mum.
Before deciding to become a full-time vlogger and content creator, Lucy studied social work at UWE University in Bristol. Deciding to steer her path elsewhere, Lucy began travelling as part of the cabin crew with Virgin Atlantic. Soon, she went on to launch her YouTube channel in 2015 which is when she began to rise in popularity. Her channel consists of vlogs, travel and parenting videos, as well as creating content around cleaning, organisation, fashion hauls and lifestyle.
Her sister, Elle Darby, is also a popular influencer and YouTube sensation; the two often collaborate when creating videos together.
Lucy takes to Instagram to document her day to day family life as well as her exciting holidays and travels to a range of idyllic destinations. Most of her travel content can be seen on her Instagram feed, as she poses in her favourite outfits on sandy beaches next to exotic resorts. Her social media channels have become somewhat of a guidebook for mothers and young people who aspire to develop a unique interior aesthetic as well as learn the latest fashion tips and beauty hacks.
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