Influencer to Entrepreneur

Influencer to Entrepreneur

Breaking into the world of business is no mean feat. It’s competitive, unpredictable and challenging. So, having a unique service and a guaranteed consumer base is key. With millions of followers and therefore direct access to consumers, many social media influencers are making the smart move into business.

Those in the prime of their social media stardom have grasped business opportunities with both hands and have created products that they can reap the rewards from far into the future.

We have selected our top three picks for influencers that we think have made a seamless transition into business.

Jeffree Star Cosmetics by Jeffree star

Jeffree Star began his journey into being a social media influencer through music and over time developed on his love of makeup and fashion.

With his 5.5 million subscribers flocking to his YouTube channel for makeup advice, and his makeup classes always a sell-out, he realised that a make-up line was an almost guaranteed success. And he wasn’t wrong.  

Jeffree Star Cosmetics – which features eyeshadow pallets, lipsticks, highlighters and lip scrubs – has become a popular addition to the luxury makeup market. He has also branched out into collaborations with fellow make-up influencers including Manny MUA.  

Real Techniques by Sam and Nic Chapman

Real Techniques is one of the most popular and successful beauty brands in the world and since its establishment in 2011 the collection of makeup brushes have made it into the makeup bags of people everywhere.

Brain child of sisters and Youtubers Sam and Nic Chapman (known to viewers as Pixiwoo) Real Techniques give users access to professional but affordable makeup tools and brushes.

Such has been the success of the initial core collection of brushes, Sam and Nic have been able to extend the brand into limited edition collections and a selection of more luxurious brushes as well as cleansers, sponges, makeup bags and storage.

The brushes have also been awarded a number of accolades including being named the ‘Reviewer’s Choice Winner’ at the Influenster Reviewers’ Choice Awards.

Sourced Box by Marcus Butler and Niomi Smart

Former couple turned business partners, Marcus Butler and Niomi Smart lead a healthy lifestyle and noticed a gap in the market to make healthy snacks more easily accessible for people. So, they established Sourced Box.

Sourced Box is a subscription snack service where a selection of healthy snacks are posted through the doors of subscribers.

With a combined YouTube following of 6.4 million and a combined Instagram following of 5.4 million, their social media platforms brought a huge marketing boost to the brand.

The pair have nurtured it into an extremely successful brand and have formed relationships with some of the most renowned natural brands including Nakd, The Primal Pantry, Creative Nature, the Bluebird Tea Co., Simplee Aloe and Clearly Scrumptious.


Influencer Matchmaker works on the behalf of top influencers and high-profile brands to create a successful relationship between the two. For more information on the services we provide, please contact Amelia Neate and team on 02039 580427 or email