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Social media is no longer a place for its users to simply share their favourite photos. Whilst this of course still plays a part in social media, it is also a tool. A tool in which users search to discover advice, tips and tricks for an array of…

Here at Influencer Matchmaker, we have kickstarted the new year with not one, but two brand-new signings.

Whilst B2C is the more traditional form of influencer marketing, that of B2B is on the rise – and for brands, it is most definitely something to monitor and consider going forwards.

Here, our experts discuss 2022’s influencer marketing trends, their predictions and what this means for the industry as a whole. Read on to find out more.